Will Haff is the General Manager of Prestige Motorsports, a distinguished private club and venue renowned for its expertise in high-end exotic cars. In his role, Will Haff oversees a multifaceted operation that encompasses buying, selling, trading, storing, and servicing luxury vehicles, catering to the discerning tastes of automotive enthusiasts. Beyond his managerial duties, Will Haff is dedicated to giving back to the community, spearheading impactful initiatives that benefit organizations such as the Rey Feo Foundation, Boys and Girls Club, Susan B Komen Foundation, St Mary’s Hall, and the Leukemia & Lymphoma Society. The following article takes a look at a newly planned high-end motorsports development near San Antonio International Airport, and similar venues scheduled for debut in Dubai, Austin and Florida by the company.
Will Haff and Prestige are Revolutionizing the Luxury Automotive Experience
Prestige Motorsports is set to redefine luxury automotive experiences with its latest planned development. The proposed 19,000-square-foot complex will encompass a boutique dealership and a clubhouse boasting a sophisticated auto-themed lounge. The 3,000-square-foot mezzanine will house a full-service bar, dining facilities, state-of-the-art entertainment systems, and even a Formula 1 simulator, promising unparalleled five-star experiences for discerning patrons.
Since assuming the role of General Manager, Will Haff has spearheaded a significant expansion of Prestige Motorsports, with 32 new members and 26 events added in 2024 alone.
According to the company’s co-founder Ben Brunton, the development represents a fusion of a country club ambiance with the sophistication of a high-end dealership. This innovative concept aims to create a social hub where members can not only acquire, sell, trade, or consign vehicles but also enjoy a myriad of upscale amenities and events. Additionally, Will Haff notes that the venue will offer car owners access to top-tier detailing services and a climate-controlled storage facility capable of accommodating up to 90 vehicles, ensuring the utmost care and security for prized automotive possessions.
The Rise in Popularity of Luxury Vehicles
Luxury vehicles have seen a surge in popularity in recent years, with discerning consumers seeking not just transportation but an entire lifestyle experience. Prestige Motorsports GM Will Haff recognizes this trend and is strategically positioning the company to cater to the growing demand for elevated automotive experiences.
Moreover, the high-end customer is more interested in the overall luxury experience. At Prestige, the inclusion of a Formula 1 simulator adds an element of excitement and thrill, allowing guests to experience the adrenaline rush of high-speed racing firsthand. This innovative feature sets Prestige Motorsports apart from conventional dealerships and underscores its commitment to offering unparalleled experiences.
As General Manager, Will Haff has played a pivotal role in driving the expansion of the company on various levels. His leadership has led to a significant increase in membership and event participation, reflecting the growing appeal of the brand among luxury automotive enthusiasts.
From top-tier detailing services to a climate-controlled storage facility capable of accommodating prized automotive possessions, Will Haff and team are dedicated to ensuring the utmost care and security for members’ vehicles at the new location.
Will Haff notes that this innovative concept represents a fusion of luxury, sophistication, and community. By reimagining the traditional dealership experience, Prestige Motorsports is poised to redefine luxury automotive experiences and elevate the standards of excellence in the industry.
Fulfilling the Founder’s Vision
The genesis of Prestige Motorsports stemmed from the company’s founder, Ben Brunton’s personal experience, driven by a desire to address the challenges of storing his car collection in a manner that allowed for greater visibility and community engagement. Consequently, the development is envisioned as a gathering place for automotive enthusiasts, fostering a sense of camaraderie and shared passion amidst an exquisite backdrop of luxury vehicles.
The Vision for Expansion
General Manager Will Haff notes that the construction process has been meticulous, involving extensive reclamation efforts to clear the site and create a pristine environment conducive to extravagance. Looking ahead, Will Haff and the team at Prestige Motorsports have ambitious plans for expansion, with similar projects underway in multiple markets, including Dubai, Austin, and West Palm Beach, Florida. However, San Antonio remains the company’s flagship market, underscoring its commitment to the vibrant automotive community in the Alamo City.
As San Antonio continues to attract new developments catering to high-end automobiles, Prestige Motorsports stands at the forefront of this burgeoning trend, poised to redefine luxury automotive experiences and elevate the city’s status as a premier destination for automotive enthusiasts. With Will Haff at the helm, Prestige Motorsports is not just selling cars—it’s shaping a lifestyle defined by luxury, sophistication, and community.
