Jilly’s Hosts Grand Opening for New Downtown Shop

Jilly’s Hosts Grand Opening for New Downtown Shop

From left, city official Michael Allegretto, Mayor Jay Gillian, Jill and Jody Levchuk and their daughters, Leni and Jordyn, Downtown Merchants Association President Danielle Guerriero, Councilman Pete Madden and Chamber of Commerce Executive Director Michele Gillian. (Photo courtesy JASM)

Jilly’s Stores adds a seventh location to their specialty shops just in time for the holidays featuring festive decorations and gifts for the whole family.

Owners and brothers, Jody and Randy Levchuk, hosted the grand opening on Friday for the store at 1014 Asbury Avenue, just a week after the unofficial Black Friday opening.

“We’re excited to offer something a bit different from what you see at our boardwalk locations. We have all of our highest quality products available — something for everyone,” said Jody Levchuk. “Not to mention we’ve turned the location into a holiday attraction visitors can enjoy, come take pictures and get into the holiday spirit.”

The Silly Jilly’s Holiday Factory is the official name for the holiday season, but will transition to Jilly’s on Asbury Avenue in later months.

The store will be open daily and feature some of their popular products like Official Ocean City Lifeguard gear, Jilly’s OC Originals, holiday ornaments, and even toys for the kids.

“It really was a team effort getting this location up and running for the holiday season. The transformation from where the store was when we purchased it to now is a world of a difference. It came together perfectly,” Randy Levchuk noted.

The Silly Jilly’s Holiday Factory will be open daily from 10 a.m. to 6 p.m. during the month of December.

For the holidays, Jilly’s is featuring Holly Jilly Holiday Packages for gift-giving.

In addition to in-store purchases, Jilly’s offers their online store, ShopJiLLys.com, to those who may not be local or comfortable with going out to stores during this pandemic.