Types of entertainment technology
“We’re changing the world with technology” by Bill Gates is one of the famous tech sayings that is quickly coming to reality. The ever-evolving technological trends in the entertainment industry continue to reshape users’ experiences. There are several types of entertainment technology, such as video games, VR, AR, streaming services, and social platforms. Technology in these aspects has revamped how users interact, connect and consume entertainment.
Evelyn Balyton, a guest post topic expert, explored several top tech trends in the entertainment industry and thinks you should consider them. Read on this guide to learn more!
The 5 Biggest Media And Entertainment Technology Trends In 2024
The entertainment industry has witnessed massive technological trends before, but these are the 5 biggest in 2024.
1. VR in entertainment
VR technology is constantly changing the entertainment industry for good. 53% of consumers admitted they may purchase from any brand sponsoring a VR experience. Users have real-time immersive experiences that many had believed would remain science fiction. VR has multiple ways to bring more guests into your venue if you perfectly incorporate it. These include immersive experiences, interactive games, educational content, virtual escape rooms, and social interaction.
According to Matt Mullenweg on technology in social interaction, “Technology is best when it connects people.” VR is one of the techs that connects people. It supports multiplayer modes, allowing multiple users to socially interact, compete, and do things together in VR spaces. This significantly improves entertainment’s social values.
2. AR experiences
AR is one of the top tech trends to consider as it significantly contributes to digitally enhancing the real world. 48% of Shoppers are already using or looking forward to using AR for new products and services assessment. Businesses and users can interact and create a highly engaging connection moment. For example, users can enjoy an interactive story with AR in mini golf, thanks to its ability to animate static objects.
AR integration at play centres makes it easier for kids to familiarize themselves with an enriched environment. This also allows them to experience physical play tools or gadgets coming alive with digital overlays. Incorporating AI can help augment your entertainment menu in several ways.
Examples include educational tours, gamified experiences, personalized interactions and social media integration. With AR social media integration, you can boost online visibility and engagement to get extra value for your content. Encourage visitors to get improved experiences by urging them to use AR filters or effects.
3. Web3
“The Web as I envisaged it, is yet to come. The future is still so much bigger than the past,” Tim Berners-Lee.
Several possibilities still lie ahead as Web3 continues to grow. As such, ensure that Web3 is additive to your platform to give users the best experience. There is no limit to Web3, as it will continue thriving, providing strategic values and solutions to consumers.
Web3 technology platforms can help to change how you create content, distribute, and monetize it to get extra value. Recently, the space had a disconnection regarding who the active users and consumers are. However, the most important thing is to ensure accuracy when leveraging Web3 opportunities as its growth and evolution continue.
4. Cloud iGaming
This tech is a significant aspect of the iGaming sector. It continues to reduce costs and remove barriers on platforms. The introduction of 5G and cutting-edge streaming technologies allow users to get extra value on betting and casino sites. These innovations help to catch high-end graphic igaming actions on smartphones and other devices.
IGaming creators and website owners who generate more revenue are some common benefactors. Cloud igaming is mostly common with the popular gaming offshoot Esports.
5. Data, AI, and automation
In what seems to be a tech for the future, data, AI, and automation are already streamlining the entertainment industry’s workflow. The applications of these tech innovations in the entertainment industry include:
- Trend analysis to optimize content
- Scheduling media stream
- Measuring the levels of audiences’ engagement and disengagement
- Voice services auto annotation
- Targeted advertising
The Impact of Technology on the Entertainment Industry
Technology is significantly impacting the entertainment industry by completely changing media production and consumption. Some ways technology is reshaping the entertainment industry include:
VR & AR: Virtual reality (VR) and augmented reality (AR) technologies are some of the most significant in the entertainment industry. Users enjoy immersive experiences, creating a socially interactive community with different content. These technological innovations have resulted in several new possibilities for more effective and immersive activities, such as gaming, live events and storytelling.
Streaming services: Netflix, Disney+, and more streaming services have risen in popularity over the last few years. These streaming services have revamped users’ entertainment consumption. Users can seamlessly watch TV shows and movies on-demand, regardless of the time or location. Streaming services are regularly displacing the conventional distribution of content.
Social media and influencer marketing: Popular social platforms like X, TikTok, and YouTube are home to Gen Z influencers. These social platforms remain a key player in the entertainment industry. Most brand owners promote their business to contact new audiences.
Artificial intelligence and data analytics: These technologies are helping entertainment companies’ audiences have a better idea of their content. As such, AI and data analytics are contributing to more personalized recommendations. They are also significantly changing market strategies and providing a deep insight into what audiences need.
Digital effects and CGI: TV shows and movie production have improved; thanks to digital effects and CGI. This technology has been effective for stunning visuals and realistic worlds, an achievement that sometimes looks unachievable.
How Technology Will Change The Entertainment Industry
It is safe to say that the entertainment industry has a bright future. Recently, tech innovations have reshaped the entertainment landscape, creating more possibilities for users to enjoy movies, games, and more. The following are ways it will change the entertainment
Streaming platforms, such as Netflix makes it easier for anyone to access thousands of movies, music, and more once devices are connected to the internet. VR and AR’s significant contributions are also a crucial part of enhanced entertainment experiences. Users, from their comfort zones, can travel to digital planets for gaming, music, live events, and more using VR gadgets. AR also converts digital content into reality. These technologies will continue to enhance education, gaming, marketing, and more.
Artificial Intelligence is another tech that will reshape users’ experience. It will continue to enhance hyper-realistic video game environments and character development. This will bridge the gap between reality and virtual worlds.
What to Expect in the Years Ahead
The entertainment industry has more potential to outperform the current innovations. With constant innovative ideas and research, there will likely be an increased digital interconnectivity. This will help more media and entertainment tech to have a more robust experience.
The advent of AI is reshaping the media scene, and it is expected to increase, especially in the creative process. This will contribute to enhancing content development and innovation. The future may also see an era where robots may take the place of hosts, such as managing fireworks with drones. They may also turn to the orchestra’s coordinator.
