Private money lending plays a significant role in the real estate market. It involves individuals or institutional investors offering loans secured by real estate assets. These loans, characterized by flexibility, speed, and accessibility, are often short-term and intended for property acquisition, renovation, or development. Private lenders typically focus on the value and potential of the property rather than the borrower’s credit history, making it easier for investors with less-than-perfect credit or unconventional income documentation to secure financing. These loans are tailored to meet the specific needs of borrowers, offering flexibility in terms, repayment schedules, and interest rates.