Every year, people say:
“Google will replace backlinks.”
“AI will change everything.”
Reality check: Backlinks still run the show.
I’ve worked with gambling brands for years, helping them rank for high-competition keywords.
One of my clients? Sold for $50M after dominating organic search.
Why Gambling Backlinks Still Work in 2025
Tested it myself:
Asked ChatGPT: “Best Online Casinos 2025”
The top sources? Casino.org, The Guardian, Bloomberg.
Checked Google’s top rankings, same sites.
The pattern is clear: Google + AI prioritize high-authority backlinks.
How We Ranked a Gambling Site in 45 Days
We took a new online casino and ranked it for Best Crypto Gambling Sites.
Here’s exactly what we did:
Step 1: Homepage & Category Optimization
- Placed “Best Crypto Gambling Sites” prominently on the homepage.
- Ensured all category pages were indexable & interlinked.
Step 2: Content Strategy
- Used Ahrefs to find trending casino-related long-tail keywords.
- Created blog posts like:
- Are Bitcoin Casinos Legal in Europe?
- How to Withdraw Winnings from Crypto Casinos?
- Interlinked blogs with exact match anchors to the homepage.
Step 3: Digital PR & High-Authority Mentions
- Secured news placements on Yahoo Finance & Benzinga.
- Used branded + partial match anchors for natural link-building.
Step 4: High-DR Gambling Backlinks
- Ordered high-authority casino backlinks for the homepage.
- Anchor text breakdown:
- 50% branded (Casino Brand Name)
- 50% partial match (Top Bitcoin Gambling Site, Best Crypto Casino, etc.)
Step 5: Authority Links for Category Pages
- Built high-quality backlinks to category pages.
- Used 60% partial match, 40% exact match anchors.
Step 6: Monitor & Index
- Links started indexing within 3-5 weeks.
- Keyword rankings fluctuated for 1 week, then stabilized.
Results After 45 Days
- Ranking Surge: Page 4 to Page 1 in 3 weeks.
- Traffic Boost: 1,200 to 15,000+ visitors/month.
- Revenue Growth: Higher player sign-ups & deposits.
If you want to rank a casino site in 2025, backlinks are your #1 asset.
