A recent study has revealed that businesses based in the US are supposed to spend nearly $150 billion on digital marketing by 2024. Do you know why?
The simple answer is digital marketing helps businesses flourish considerably. Wondering about the concept of digital marketing or how it can help you grow well?
Worry not, as we’ve got you covered here in this post. Our discussion is all about what digital marketing is and the role it plays in growing your online business presence.
Besides this, you can discover potential tips that will help you find and hire professional digital marketing experts or agencies. So, let’s begin your business success journey with digital marketing here!
What is digital marketing?
Digital marketing is a modern way of marketing brands, products, or services by using different digital channels, including websites or social media networks.
It differs from the traditional marketing phenomenon, using channels such as television, radio, and printing.
In general, a marketing strategy based on digital communication - is simply called digital marketing!
Common components of digital marketing
Digital marketing is a wide field, comprising many different aspects. The common components of digital marketing may include the following:
1. Design and promote a website
Designing a responsive, good-looking, and appropriate website is a basic component of digital marketing. Create a website that resonates with your services or products - encouraging people to learn more about your services or products.
2. SEO Strategy
After establishing a website, businesses must start creating and implementing an SEO strategy, as it can help them appear in the search engines. A report indicates that 75% of users do not go further and search for the relevant results on the first page.
Having a good website is good, but what if it does not appear on the first page? So, here comes the SEO service businesses must add to their digital marketing strategies.
3. Pay-per-click advertising (PPC)
Pay-per-click advertising is the most effective strategy to maintain your business presence in search results. This strategy works quickly over establishing organic rankings through SEO strategy. With PPC advertising, you can start driving qualified leads to your website as soon as your ads go live.
4. Social media marketing
Social media is another major component of digital marketing. In this marketing type, marketers choose one or more social media channels and market your business or products to the targeted audience.
For example, if TikTok is a mostly used platform among your targeted audience, digital marketers create compelling content on TikTok, showcasing the benefits of using your services or products. This will not only
grow your TikTok followers and other engagement but boost your customers’ reach and business revenue instead.
5. Email marketing
Marketing your business, products, content, or services through email marketing, is another most effective part of digital marketing strategy. In this way, you send emails to your subscribers, inspiring them to visit the products or services. Ensure you write emails persuasive enough, encouraging subscribers to know more about the products or buy them.
How does digital marketing help grow your business?
Digital marketing can help you in a variety of ways. For example, from increasing your brand awareness to expanding your customers’ reach and boosting your business sales, digital marketing helps in every aspect:
1. Increase brand awareness
With digital marketing, you can showcase your business beyond the limits. As billions of people have established their online presence through different digital channels, you can expand your business to new heights.
Having more popularity or visibility can help you reach more users, converting them into your loyal customers. Increasing brand visibility can directly increase your business revenue.
2. Target a more specific audience
With a digital marketing strategy, you can reach more like-minded people - who show great interest in using your products. In order to do so, you need to target specific keywords that are mostly searched within your demographics. Your content will appear in the search results, increasing your website traffic.
On the other hand, you can run social media ad campaigns with specific targeted demographics, showcasing your content to only like-minded people, increasing engagement that will lead to a boost in your business sales.
3. Competitive edge
With the increasing trend of online business marketing, it has become more challenging for businesses to attract more customers. With digital marketing, you can reach a better audience, comprised of like-minded people. As well as this, you can showcase your products or services without any limitations.
All this offers your business a competitive edge. Here is a bonus tip for you to establish a strong presence with a suitable website or social media account. Also, offer your audience quality, unique, and valuable content to keep them engaged with you.
For example, if you are marketing your business through Twitter, create and tweet quality, relevant, and updated content to
increase your Twitter followers, helping you stand out among your competitors.
4. Better communicate with your customers
Businesses with an online presence can communicate with their customers more effectively compared to businesses with no online presence. For example, through a website, customers can reach you by using a suitable webmail address.
On the other hand, establishing a social media presence can help customers reach through comments and DMs. So, digital marketing ensures better communication between brands and customers, leading to a strong and long-lasting relationship between them.
5. Cost-effective marketing approach
With digital marketing, businesses can find diverse and cost-effective ways to market themselves or engage with consumers. Whether you run a social media ad campaign, hire content creators for organic growth, or collaborate with influencers, every aspect of digital marketing is easily accessible and cost-effective compared to other marketing approaches.
Tips on choosing the right digital marketing agency for your business
Indeed, digital marketing specialists help you achieve your set goals. However, you need to hand over your business to expert hands, who are familiar with the industry trends and are proficient enough to bring you what you are looking for. Here is what to look for before hiring a digital marketing agency for your business growth:
1. Assess experience and expertise
The more digital marketers will be experienced professionals, the more they can help you reach your selected goals more conveniently. Assess their expertise level by communicating with them. Interview them and ask everything you need to know before hiring them. During this interview, you will have an idea of whether you should go with the one or not.
2. Clear communication
Make clear communication with the digital marketing professionals. Explain to them clearly what you are looking for and how they can help you cover the milestones.
3. Check their online presence
Today, social proof of a digital marketing agency is crucial to evaluate their expertise level and professionalism. Look for if they have a proper website, social media channels, and business emails to contact them. If you are satisfied with their online presence, they can be the option to choose.
4. Client feedback and reviews
Check what their customers say about them. For this purpose, you can visit their social media channels to know the satisfaction level of their clients. As well as this, check Google reviews to know what people say about them.
5. Innovative technologies and tools
Ask a digital marketing agency if they are using innovative technologies or tools. For a digital marketing agency, it is crucial to stay updated with the trends and marketing approaches. If they obey the same, you can consider them as they have more potential to heighten your business.
6. Compare costs and services
In the last, you must also compare the cost and the services against the cost. If you are really going to receive exceptional or organic services to enhance your business presence, then there is no need to fret about the cost. But, if the services are on average, then you must think about the cost.
The bottom line
Digital marketing has become the modern way to market your business by using different channels, including websites and social media accounts. From enhancing your brand reputation to attracting more customers, digital marketing can help you in a variety of ways. Before starting marketing your business through digital platforms, you need to learn everything about it. Besides this, invest your time in finding the right digital marketing agency or professional to maximize your results or benefits.
