eCommerce has emerged as an indispensable part of the worldwide retail industry, with global retail online sales anticipated to surpass $8.1 trillion by 2026. With this in mind, businesses must find ways to improve their online presence to reach more customers.
A product title plays a vital role in a business’s success, especially in this ever-evolving eCommerce world. It not only enhances your product’s ranking in the search engine but also increases the likelihood of being clicked by potential customers, leading to increased sales.
Product titles are crucial in search engine optimization (SEO) and improving rankings on search engines and eCommerce platforms like Google and Amazon. This blog will help you optimize product titles and achieve higher search rankings and a boost in conversion rates.
Product Title Optimization Tips
Product title optimization refers to the process of modifying a product's title to enhance its visibility in search results. Optimizing your product title for SEO is one of the easiest ways to get more customers to notice your product listing.
For instance, you should aim to keep the titles concise while adding the right keywords to make them descriptive. Let’s see some other important tips for creating effective product titles:
1. Keep the Product Title Length in Mind.
Your product needs to be descriptive to help it convert effectively and generate sales. For the best results, keep the title length between 50 and 75 characters or, ideally, within 100 characters.
The audience's attention span is at a low point, and most users read the first and last item in a sentence, thanks to a phenomenon called the serial position effect. Also, most search engines cut off titles that exceed the character limit, so it is better to work on building concise product titles.
2. Include Product Details in Mind
Customer usually type in additional details to get oriented results as per their expectations and refine their searches. For instance: Samsung TV 32 inch or Woman’s Red T-shirt XS because they are looking for specific products, and nothing else. So, ensure the product title is specific and detailed to increase your chances of appearing in results.
Here are some structures that you can use:
3. Ensure the Product Title is Complete.
It is essential to ensure that the product title is complete. This means that while reading the title, the reader should immediately understand what the product is about. For instance, the product title “Boost Kegel Pelvic Floor Muscle Trainer for Men” is very vague because it doesn’t explain what the product is about in the first few words.
Instead, a simple product title like “Pelvic Floor Muscle Trainer for Men” perfectly describes the product completely. Remember, it is always best to embrace simplicity.
4. Add Your Brand Name
Many users love to connect with the brand they are familiar with, which is an excellent way to get your products noticed. This can help build trust so that customers identify that it is a product from a brand they have used in the past, which increases the chances of getting repeated customers.
5. Update Your Product Title Regularly.
Trends are always evolving, and so are customers' preferences. So, to keep your product relevant to market changes, it is best to update your existing product title every 90 days with trendy keywords related to your product. Now, you do not need to change the product title completely; just make minimal changes by replacing the old keyword with a new one while retaining its structure.
6. Conduct A/B Testing For Product Titles.
A/B testing, also called bucket testing, compares the two versions of the product title to visualize which performs better. Create different versions of the product title, with variations in structure, feature mentioned, and use of long-tail and short-tail keywords, to see which one gets the most clicks and attracts the customer.
Product Title Optimization: Examples
Here are examples of different categories of products to help you understand better:
1. Apparel Category
This is a good example of how to enhance your garment product title so that users get every detail about the product. It will also have a wonderful impact on your SEO ranking.
2. Consumables Category
In this case, you can see how important information like the number of pieces gives the buyers a clear picture of what to expect in the package.
3. Electronics Category
While creating eCommerce product titles, avoid presenting too much unwanted information. You should often add features and accessories to the titles of the products so that one can clearly distinguish between such types of products.
4. Books Category
The book category is probably the easiest for product titles. People searching for books will type in the full title of the book or the author.
Final Words,
Product title optimization is one of the most important steps in getting your product noticed online. Remember that every word in your product title is an opportunity to create a relationship with prospective customers and increase conversion rates. It reflects the business's image, allowing your customers to distinguish between your product and others instantly.
Use Intelligence Node's AI-powered Content Optimization solution to optimize your product titles. Our cutting-edge digital shelf analytics platform offers smooth auditing and correction of Product Description Page (PDP) content. This allows brands to audit and revise their PDP descriptions and titles to maximize discovery and search ranking. Are you ready to increase customer conversion? Contact us today and experience a better online experience!
