Eye4Fraud was established in 2012 as an offshoot of a financial services firm and quickly grew into the most trusted name in fraud protection. With a unique vision, the company's leadership launched a pioneering fraud protection service that filled a somewhat barren gap in the market.
The business quickly gained traction, and within two years, Eye4Fraud developed into the most trusted name in fraud protection. With more than 100 experts in their service, Eye4Fraud looks to help e-commerce companies protect their valued information and grow their business.
One of the most important keys to success for an e-commerce business is the checkout process. If customers can’t trust a store to take their order, they can’t trust that store with their business. Today’s article will explain the importance of making the checkout process as simple as possible for the consumer.
In January, Nerdwallet released a study that stated 69.57% is the average documented ecommerce cart abandonment rate. Eye4Fraud notes that one of the biggest reasons people abandon their purchase is frustration with checkout. As purchasing through digital means has grown over the past decade, the competition levels have also significantly increased. Consumers expect a smooth purchasing process. If they don’t experience that, they have no problem finding a competitor that offers them a service that meets their expectations.
Eye4Fraud offers Rapid Checkout™, which lives up to its name by providing an e-commerce solution allowing shoppers to enter their information quickly, purchase, and move on with their day. A poor checkout experience is a great way to lose a customer’s faith.
One of the most common complaints from consumers is that the point-of-sale process is overly complicated. What does it mean to offer a clear and concise checkout process? Below are some of the most common features Eye4Fraud notes the modern consumer expects:
- One-Click Checkout Options
- Automatic Payment Population
- Zero Hidden Fees
- Multiple Payment Options
Optimizing for checkout begins at the cart level. When an item is added to the cart, the checkout steps should be clear. Online stores should remain focused on providing the best user experience at every stage of the customer’s online journey. Companies who spend significant amounts of money on marketing and optimizing a website that loads quickly and looks great on mobile devices and tablets alike can waste all those resources with a poor checkout experience.
Eye4Fraud highly recommends leveraging its software to provide a customer with accurate cart prices throughout the purchasing journey. The modern consumer appreciates accurate costs. Modern technological integrations can update costs in real time with each new item added to the cart. This ultimately improves the relationship between the customer and the merchant. Consumers are looking for transparency throughout the buying process, the more software can show the consumer about their purchase, the better.
One of the things that can really elevate an e-commerce platform is the ability to provide options for global commerce. As digital advancements have been made, people across the globe have never been more interconnected. Customers aren’t as particular about where they get their favorite products from as long as they represent their interests and provide the best product. If a business decides to leap into the global marketplace, there will be added layers of complexity to their checkout software.
When an online business looks to sell internationally, it will need to learn about the preferred payment options of the buyer in a foreign country. They must also trust that their security provider is up to the challenge of the increased threats that come with cross-border sales. Like anything else, there are pros and cons to this type of expansion. Eye4Fraud notes that cross-border sales also come with the need to understand different tax regulations. It’s not a transition that can be made overnight, but it is one that can help a business reach another level of success – if they are willing to put in all of the work it takes.
Commerce being digital-first will be the norm moving forward. Those looking to expand their online presence will need to have a checkout experience that helps boost their conversion rates by enhancing the customer experience. When a business can earn a reputation for making the sales process easy, it can earn a loyal customer base. Eye4Fraud notes that utilizing technology to enhance the checkout experience is a given, but it must be the proper type of technology for a business.
To show their commitment to each of the businesses using their software, Eye4Fraud guarantees to cover any costs associated with a fraudulent purchase. This guarantee is not made lightly as Eye4Fraud believes strongly that no fraudulent purchases will be able to be made on a site that utilizes their groundbreaking checkout technology.
