TikTok LIVE is an interactive livestreaming feature that allows creators to broadcast real-time video to their audience directly through the app. Unlike standard pre-recorded TikTok videos, LIVE streams enable creators to communicate with followers in a more immediate, personal, and engaging way. During a LIVE, followers can post comments, ask questions, send virtual gifts, and interact with the host in real time. This direct line of communication helps creators build deeper relationships with their audience, enhancing loyalty and boosting engagement.
