For decades now, the gambling industry in New Jersey, centered around the iconic casinos of Atlantic City, has been soaring to greater and greater heights. In response to this incredible growth, New Jersey took a significant regulatory step last year with the introduction of stringent new advertising standards. Designed to protect consumers, these regulations aimed to stop aggressive marketing tactics, enhance consumer transparency, and create a more ethical gambling environment. A year has passed since these standards were implemented. As the dust settles, it's time to assess their impact. This article explores the effects of the updated advertising standards on operators, consumers, and the New Jersey gambling industry as a whole.