Google’s ‘About this result’ feature is an absolute treasure chest for SEO folks, yet most marketers overlook it completely. This simple tool reveals how Google evaluates your brand (or your competitors).
“External shout-outs, backlinks, and legitimate mentions are the things that move the needle. Once you understand what Google is looking for, you can adjust your strategy accordingly,” says Seth Price, CEO and Founder of blusharkdigital.com.
Let us explore some valuable ways to utilize these insights beyond simply nodding along with standard SEO advice.
Google's ‘About this result’ feature gives users a behind-the-scenes view of how search results are evaluated. It appears as three small dots next to URLs in search results. On tapping, it opens up a panel that pops up with all sorts of juicy info about where that link’s coming from.
You get tidbits like when Google first crawled the site, a blurb about what it is (sometimes straight from Google’s brain, sometimes from the site itself), and even a list of other places online talking about it.
If you are into SEO, this is basically a marketing cheat code. You get to peek under Google’s hood and see what it thinks matters for ranking, information you can leverage for your benefit.
The ‘About this result’ is like a cheat sheet for figuring out what kind of content people want to see. Plus, it helps you nail E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness).
To get the most out of it, scope out the big players Google references. See what they are doing right, check what your competition is missing, and then plug those gaps in your marketing content. Make something people care about. That is how you get noticed.
Get your business listed or mentioned on those sites. Do not just chase backlinks for a big number; look for the ones that matter, and these are usually the places Google keeps highlighting.
Also, be cautious of information sources like Wikidata or other databases that may contain incorrect data. Bottom line: snag links from publishers with a real reputation instead of wasting energy on a million no-name blogs.
Digging into what the big dogs are doing can give you a real edge. Scope out which sites and sources Google thinks are legit for your competitors, like, where are they getting mentioned? Are they popping up on sites you have not thought about? If so, that is a clue.
Also, keep an eye out for keywords you are missing, sneaky publishing tricks they use, or outside shoutouts that boost them. Once you spot the gaps, tweak your marketing game plan. It is basically about not letting them hog the spotlight in search results.
Analyzing search terms Google highlights in the ‘About this result’ panel reveals what aligns with user intent. Compare these terms to your existing site copy and identify areas for improvement.
Strengthen metadata, content, or internal links around key phrases Google prioritizes. Ensure your pages match user expectations, increasing their relevance and boosting rankings.
What Google shares about your site reflects how it interprets your brand. Use the “In their own words” section to verify if the description aligns with how you want to be perceived.
Update your 'About Us' page and business listings with accurate and compelling details. Ensure consistency across platforms so Google and users see a straightforward, trustworthy narrative about your brand.
Navigating Google’s ‘About this result’ insights can be tricky, but that is where the experts step in. BluShark Digital specializes in leveraging tools like these to elevate your brand's marketing game.
Their team of experts identifies key opportunities, refines strategies to boost E-E-A-T signals, and enhances your online presence across the board. Give them a call today if you have questions or need assistance; they are here to help.
