Every small business's eternal struggle is trying to stand out from the rest. Similar brands with similar products make the buying choice for customers easy. In these cases, packaging is often overlooked, but it can help form the brand.
Custom glass bottles can help your business stand out. Premium glass packaging communicates to customers that your product is high quality. Many business owners go for a Custom Glass Liquor Bottle Manufacturer - Ruisheng Glass because they offer a level of quality that customers appreciate, while also allowing for flexibility in design.
Custom glass bottles can be used by all types of brands, not just liquor. Glass bottles can also be used for cosmetics, essential oils, beverages, sauces, health supplements, and more. Adding a glass bottle to your products can increase advantageous product perception and create a lasting brand image.
Today's consumers often prioritize the quality of the product and how it is presented. Many also prioritize the sustainability and safety of the product's packaging. Cheap plastic packaging can be seen as harmful and dishonest while glass is seen as the opposite.
Let's look at why small businesses use customized glass bottles. To provide a great first impression while growing their brand.
Because of this many businesses choose to use a more streamlined glass bottle manufacturing service like Custom Your Glass Bottles – Full Process. They provide a more effective systems workflow and limit the chances of small brands making mistakes. This ensures that the brand receives a product that is suited to their business.
The best part about custom glass bottles is branding. Small businesses often have a hard time standing out because many of their competitors have the same style of packaging and bottles. When a brand uses a generic bottle, it makes it hard for the consumer to remember the brand.
Custom glass bottles incorporate not only any design and label of your choosing, but also different shapes, embossing, and logos to craft a bottle that instills a memory.
Custom bottles are unique to brands. They help build a powerful, recognizable signature to the brand and establish a sight branding that elicits automatic trust. For businesses in the liquor and beverage industry, the bottle is the driving factor for a consumer purchase.
For small businesses, custom design options can help tell the story of the brand through the bottle design itself.
Packaging is often the first thing that customers see, and can really influence their perception of the product. A custom glass bottle can lead customers to assume that the product is of high quality and safe, even if everything inside the bottle is the same as the competition.
A glass bottle can feel premium, and improve the perception of the product by providing weight to the product. It doesn't feel cheap or disposable like plastic.
For small businesses competing with bigger brands, premium bottle designs can make the product look very professional.
A custom glass bottle can improve customer trust by being safe, and providing more value with non reactive, high quality glass, that is perfect for products like oils, perfumes, alcohol, and syrups.
Protection is another important benefit of using glass. Glass is strong, and excellent sealing options help keep the product fresh for longer.Numerous variables like air, sunlight, or chemical reactions can degrade product quality. Custom glass bottles can be designed with the following features:
- Thick glass walls for structural integrity
- Dark glass hues to prevent UV exposure
- Airtight caps for improved sealing
- Strong neck design to avoid leaks
This is especially profitable for small businesses that sell high-value liquids like liquor, herbal oils, or skincare serums.
Glass, unlike plastic, does not absorb odors or flavors, and does not release harmful chemicals into the product. This means that customers receive the product in its most pure state.
Fresh products make customers happier, which in turn creates repeat purchases.
Small businesses often find themselves having to spend a hefty sum to create effective marketing. Paying for ads, promotions, and social media campaigns can become very expensive very fast. However, packaging can serve as free marketing.
The premium look of a custom glass bottle instantly attracts the eye. When placed on a shelf, the bottle usually doesn’t look like the other products, and is appealing to grab to look at. First impressions like that are great for creating sales, and often businesses overlook how effective their packaging can be.
Custom glass bottles can also help with social media marketing, as people enjoy posting about interesting products. A custom bottle design can help with social media marketing by providing a unique product for people to post about, which can help with marketing on platforms such as Instagram and Tik Tok, as well as gain website reviews.
This is common with products such as gourmet food, luxury perfumes, and high end drinks, where the bottle is included as part of the complete product offering.
Limited edition custom glass bottle labels can also help generate hype and demand for a small business product.
Custom glass bottles can initially seem more expensive than generic bottles, but small business owners typically look at price first without considering the long term value a custom bottle provides to a business.
Here are a few reasons:
- Sell at a higher price due to the upscale packaging
- Sell more due to a better product display
- Increase repeat sales due to customer trust
- Less product losses due to breakage
- Less competition due to a unique product offering
Custom glass bottles help a business expand to new business markets as well. For a business to expand to exporting goods, custom packaging is vital, as many overseas purchasers look at the quality of the packaging before considering the contents.
Long-term partnerships with manufacturers reduce the complexity of scaling order quantities. They can start with small order quantities and later shift to larger volume order production.
Custom bottling companies also facilitate the expansion of a brand's product lines. For example, a brand can launch different flavors, various sizes, or new collections all while maintaining the same bottle design.
Having custom glass bottles is also appreciated for other reasons by small businesses.
A More Eco-Friendly and Sustainable Image
Most consumers prefer brands who use sustainable packaging. Glass is reusable and 100% recyclable which helps brands to promote themselves as eco-friendly. Many businesses who use glass packaging gain eco-concious customers as a result.
More Flexible Design Options
Variety of design techniques include:
- Silk screen printing
- Hot stamping
- Embossed logos
- Glass frosted finishes
- Designs for easy label application
These techniques allow smaller businesses to create packaging which looks and feels more luxurious to their customers.
Improved Customer Experience
Packaging a product in a premium high quality glass bottle gives customers a sense of satisfaction when unboxing that product. That feeling creates an emotional connection with the brand which helps improve brand loyalty.
When picking the right bottle, business should take time to consider the type of product, the target audience, and the business goals.
Consider the following tips when picking the type of Custom Glass Bottles for your business:
- Pick a bottle shape that suits your product line
- Choose the right volume to align with your pricing strategy
- Determine if the bottle should have UV protection
- Choose a closure that keeps the product contained and secure
- Confirm that the bottle is design is shippable
Knowing how to choose bottle shape, design, and type of materials is important. Working with a professional supplier is the best way to ensure you have a good product: they support the creation of molds, help with design tweaks, and perform quality assessments.
Starting with a custom glass bottle, small businesses can compete with large businesses and grow at a rapid pace. Custom glass bottles are great because they can increase product protection, improve the marketing effort, and offer a more reliable value to the brand.
A glass bottle is more than a container for products like liquor, oils, beverages, and other premium products. A glass bottle can also elevate the brand and the products.
By investing in custom glass bottles, small businesses can enhance customer experience everything and grow confidence in their brand, increase revenue and enhance customer experience.
