In today’s age, there are apps everywhere. From games, shopping, fitness, and so on, millions of apps are competing for our attention. But have you ever wondered how app owners know where their users are coming from? The answer is a mobile attribution platform. These tools aid app developers and app marketers in understanding the difference between an ad that works for them and one that does not. For example, Apptrove is a mobile measurement partner that makes the process smarter and easier for apps that are blossoming in growth.
Let’s take a look at what a mobile attribution platform means and how it works with other tools to make app marketing right for your business.
A mobile attribution platform is like a detective for app installs. For example, let’s say you see a TikTok ad for a new game, and then download the app. A mobile attribution platform will record that TikTok ad as the reason for you installing the app. Now, what if someone saw a YouTube ad and installed the app? They would also be tracked with the same mechanism.
Using a mobile attribution platform means app owners can now stop guessing at which ads provide value to them. They will now have real numbers and real data to help make actionable decisions.
If mobile attribution existed, app owners would be clueless if they put money into ads. They would do this for ads where they spent money without knowing if the ads led to installs. This wastes money and slows growth.
Here’s how a mobile attribution platform helps:
This isn’t just about numbers; it’s about smarter decision-making.
A mobile attribution platform is about correctly assigning credit to an ad; user acquisition tracking goes even further. User acquisition tracking gives you information not just about how many people install the app, but what they do once they download it.
For example, you can discover that Facebook ads drove users to install the app, and they continue to play the game weeks later, while another ad network drove users who quit within a day. If you have user acquisition tracking, you can identify ads that are driving long-term users versus one-time downloads.
Data doesn’t end at installs. That’s why mobile analytics platforms are so important; they analyse the finer details, including everything users do inside the app. Will the users come back? Will they spend money? Will they share it with friends?
When partnered with a mobile attribution platform, the analytics give app owners the complete spectrum of intelligence. What do you see? It is the journey from where the users came from to, if they made it back, and what they did afterwards. This is invaluable data to help the business grow faster and not waste resources.
The next category of components in to dissect are app attribution tools, which are either part of or connected to a mobile attribution platform whose main task is to track specific events internal to the app.
For example:
App Attribution Tools give marketers much more fidelity than installs as they display who installs the app, who is still active, and who is still most valuable.
The great thing about a mobile attribution platform is that it works for all types of apps:
No matter your industry, having a mobile attribution platform makes measurement and growth easier.
For serious app growth, a mobile attribution platform isn’t just nice to have - it’s important. A mobile attribution platform is a compass that tells you your direction and which paths lead to dead ends.
By utilizing user acquisition tracking, mobile analytics platforms and app attribution tools, marketers get the full picture—not just where users come from, but what they do inside the app, and how to get them back.
With Apptrove leading the way, app marketers can tap into growth that’s measurable, sustainable, and future-proof.
