If you meet Emmanuel Musa on a deadline day, he’s the calm in the middle of the crypto storm, with a focus you only get from someone who’s seen complex systems from the inside. The Nigerian-born was raised on curiosity, developing a need to learn anything new everyday and explain it to the world. That’s why, since 2024, he’s been crafting stories for different outlets.
Even though the newsroom is his new safe place, Musa started with a B.Sc in Management Information Systems. “MIS was my training in how things are structured: organizations, databases, user flows, risk… writing is just another interface, one that connects builders and users without jargon,” he explains. According to himself, he learned from systems thinking to ask questions before he writes a line, the mythical ‘5 W’s’ from journalism, in some way.
Inside Bitcoin.com’s news ecosystem, Musa’s role is simple to describe, but not so easy to execute: make sense of the noise. He aims to file stories that feel like a friend explaining something to his pal, but with the receipts and structure of a technical text. His job is not to be the first to publish breaking news; it’s more about being clear and useful.
“I try to bring practical value to my readers. I want to explain everything, trying to build reader trust in crypto, detailing the risks associated with them, but without killing the curiosity,” he comments.
Musa points out that where you are from shapes what you notice. Coming from Nigeria, he keeps an eye on how crypto tools show up in real life. “For certain fields, for example, people who export their products, crypto it’s smoother in cross-border exchanges. And I’m starting to see people having savings in cryptocurrencies to dodge inflation,” he points out. He continues arguing that innovation is only interesting when it’s “accessible”. If a product can’t survive bad connectivity, clunky UX, or high fees, then it’s not solving the problems that matter to millions of people who look like his friends and neighbors back home.
He’s also alert to the energy around tech communities in West Africa, such as builders shipping wallets, devs nibbling at layer-2 tooling, creators finding their way around monetization. For us, these aren’t “emerging markets” but “emerging benchmarks,” places where the constraints force better product decisions.
During our conversation, he was adamant that there is no mystical process. “A typical day starts with scanning credible sources, checking project updates, and bookmarking anything that smells like a pattern. It’s not so different from a regular writer,” he affirms. At the end of the day, he schedules a final pass to remove any possible lingo that his readers might not understand. “If I can’t explain it to a smart cousin in three sentences, I’ll keep cutting,” he jokes.
Something surprising it’s that he didn’t want to mention people he reads regularly. “It’s a mix of tech historians, product thinkers and a few reporters who aren’t obsessed over craft,” he told us, without pointing to someone specific. It’s the only time we see him being vague during our chat, even looking a bit uncomfortable when we tried to push him to say a name.
The social feeds show the same vibe you get in the rest of the conversation: curious, grounded, and slightly allergic to drama. He doesn’t chase influencer energy; he prefers to point people toward the work. His Bitcoin.com author page and his research does most of the talking. He laughs at the idea of a “personal brand.” If there is one, it’s this: make complicated things feel usable, and make every paragraph earn its place on the page.
“If crypto is going to grow up, it will need people who respect both the tech and the humans using it to be some kind of translators, and that’s the niche I’m willing to fill,” he says about the future of the crypto sector. The reality is, Musa is in a privileged intersection if that’s the case, with deep technical knowledge and a sharp pencil to explain it in easy to understand texts.
However, he’s not trying to be the hero of the story. He’d rather let the innovation be the hero, and the reader be the one who feels smarter at the end. In a space that moves at internet speed, that might be the most radical vision of all: slow down just enough to understand, and then move fast with intention.
