Across the country, a quiet revolution is underway every time someone politely declines a cocktail, chooses a sparkling botanical drink over a beer, or reaches for a THC-infused beverage instead of a glass of wine. People are rethinking their relationship with alcohol, and the ripple effect is undeniable.
Nights that once ended with headaches and regret are giving way to mornings filled with energy—whether that means a sunrise workout, a creative project, or time spent with family. This movement, led by Millennials and Gen Z, is changing the way society defines fun and connection.
They aren’t giving up on celebration—they’re reinventing it. And one of the pioneers leading that reinvention is Angie Stevenson, owner of Alohi, a brand designed to put the sparkle back into social sipping.
The mindful drinking movement is more than just a passing fad; it reflects a deep cultural shift. In recent years, health and wellness have become central to lifestyle decisions, with people making more intentional choices about how they eat, sleep, work, and play. Drinking habits are no exception.
Industry reports show that sales of non-alcoholic beers, functional wellness beverages, and cannabis-infused drinks are climbing steadily, with billions projected in global revenue in the coming decade. These figures signal more than market growth—they show that people are asking for better options. Consumers want to enjoy the same social rituals without sacrificing their health, productivity, or mental clarity.
For Angie Stevenson, Alohi is the answer to this call. Rather than framing mindful drinking as a loss, Alohi reframes it as a gain: more energy, more presence, more joy, and most importantly, more sparkle.
The inspiration behind Alohi is as personal as it is universal. For Angie Stevenson, the turning point came during a family gathering. She recalls enjoying herself, when her mother leaned in with a heartfelt comment:
“You’re always such a fun, happy person when you’re drinking. But I can always tell when you’ve had one too many, because you lose the sparkle in your eye.”
That observation struck a chord. It revealed a truth many people quietly feel—that alcohol, while offering moments of fun, often takes away something more precious. For Angie Stevenson, that “sparkle” wasn’t just a description of her personality, it became a symbol of authenticity, vibrance, and connection.
She realized she didn’t want alcohol—or any substance—to dull her shine. That insight became the seed of Alohi. Rather than trying to mimic traditional drinking, Alohi was created to reimagine it. With the tagline “Find Your Sparkle,” Alohi became a mission: to protect what makes each person feel most alive.
What separates Alohi from the growing number of alcohol alternatives on the market is its careful balance of function, flavor, and feeling. Angie Stevenson envisioned a beverage that didn’t push extremes but offered a gentle, social lift.
Each can contains a low dose of hemp-derived THC, enough to create a relaxed and easygoing mood without overwhelming the senses. For many consumers who are curious about cannabis drinks but hesitant about potency, Alohi’s approachable formula provides a safe, enjoyable entry point.
The addition of adaptogens like Passion Flower, Ashwagandha, and Rhodiola adds a wellness dimension that goes beyond enjoyment. These botanicals are known for supporting relaxation, focus, and resilience to stress—qualities that align perfectly with Alohi’s mission of helping people stay present and connected.
And then there are the flavors: Hibiscus Lemonade, Mango Passionfruit, and Peach Tangerine. Refreshing, bright, and layered with natural character, they reflect the tropical vibrance that the name Alohi evokes. At 45 calories or less per can, the drinks also appeal to health-conscious consumers who want indulgence without guilt.
For Angie Stevenson, the Alohi difference lies in the experience. It’s not just a drink—it’s a way to elevate the ordinary moments, whether it’s a dinner with friends, a sunset on the porch, or a quiet self-care ritual at the end of a long day.
The word Alohi comes from the Hawaiian language, meaning “to shine or sparkle.” For Angie Stevenson, the name captures not only the essence of the product but also the vision of the brand itself.
From the start, her goal wasn’t to simply create another THC beverage. It was to build a brand that uplifts, inspires, and enhances life. She wanted Alohi to embody lightness, connection, and joy. Everything from the ingredients to the packaging reflects this mission.
As a female owner in a male-dominated space, Angie Stevenson also brings a unique perspective to the industry. Where many cannabis products have been marketed with intensity or excess, her approach focuses on inclusion, wellness, and balance. Alohi is designed to be approachable, welcoming both seasoned THC users and those trying it for the first time.
For Angie Stevenson, intentionality is at the heart of every decision. Alohi isn’t just about what’s in the can, but how people feel when they drink it—and how they feel the next day, too.
The success of Alohi is not just about great flavors or clever branding—it’s about timing. Angie Stevenson is bringing her vision to life during a moment of cultural transformation.
Millennials and Gen Z are more health-conscious, more socially aware, and more intentional in their consumption choices than any generation before them. They value experiences over excess, and authenticity over tradition. They are asking different questions: Can I still have fun without sacrificing tomorrow’s productivity? Can I feel included without compromising my health? Can I celebrate without regret?
Alohi answers those questions with a resounding yes. It embodies a new kind of social ritual, one that doesn’t require dulling your senses or losing control. Instead, it encourages shining brighter, being fully present, and savoring connection.
Angie Stevenson understands that the future of social sipping isn’t about giving up—it’s about gaining more: more wellness, more joy, and more opportunities to feel alive.
Excitement is already building as Angie Stevenson prepares to officially launch Alohi in late 2025. The brand will be available online and in select retail locations, giving consumers nationwide the opportunity to experience this new take on social sipping.
Behind the scenes, the team is refining every detail. From finalizing packaging to perfecting flavors, the process reflects the same intentionality that drives Alohi’s mission. Even the online experience is being crafted to mirror the brand’s promise of light, joy, and connection.
Consumers can follow the journey on Instagram at @drinkalohi, where sneak peeks, behind-the-scenes content, and launch updates are already creating buzz. Early tastings have shown how well the brand resonates, particularly among wellness-conscious and socially mindful communities eager for something new.
For Angie Stevenson, this launch is more than a business milestone—it’s the realization of a vision that began with one simple desire: to help people keep their sparkle.
The future of social gatherings is not defined by hangovers, regrets, or lost mornings. It is about individuals who seek to feel vibrant, connected, and intentional in every moment. It belongs to brands that recognize the harmony between wellness and celebration. Increasingly, it is led by innovators like Angie Stevenson, who are bold enough to redefine what social connection can be.
Alohi transcends the idea of a simple beverage; it is a cultural statement. It expresses that enjoyment doesn’t require excess, that true joy doesn’t mean sacrificing your essence, and that the most cherished memories are created when we are fully engaged in the moment.
With Alohi, Angie Stevenson is not merely introducing a product; she is igniting a movement. A movement where celebration enriches our lives instead of taking away from them. A movement where everyone can shine a little brighter. A movement where we can all rediscover our unique sparkle.
can shine a little brighter. A movement where we can all, finally, find our sparkle.
