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E-Commerce Tools Every Retailer Should Embrace for a Smarter Online Shopping




Businesses now rely on cloud technology to ensure security and deliver services effectively. Unlike traditional storage solutions, these modern options keep online stores running smoothly thanks to advanced integrations.


Tools like address4.com can be integrated into e-commerce systems to ensure accurate customer address data, reducing delivery errors and improving overall operational efficiency. This article examines some of the crucial tools your e-commerce needs to be successful.

Cloud-Based Security Systems

An online store must be hosted in the cloud for customers to access products or services from any location. One option is to use an on-premise security system, but this is not the most effective way to keep the inventory safe. A better option is a cloud-based security system with access control.


With such a system, the store is just a few clicks away, and you can use a mobile application to access most of the open API integrations. A cloud-based control system also has the following benefits:


Remote Management - Owners can facilitate the delivery of services from any location through a mobile application. This ensures safety and proper management of the inventory.


Integration - More services can be added to the store to improve its performance and service delivery. For instance, a smarter keycard that connects to the cloud can be used to remotely verify entry into warehouses.

Inventory Management Software

An inventory management software is a tool responsible for managing deliveries and performance of your online store. It involves performing regular stock counts to confirm if they can fulfil the orders made online. Manual systems are prone to human error, which can harm your company's reputation.


With an inventory management system, most tasks are automated using RFID tracking codes. Each purchase is updated instantly, ensuring that any shrinkage can be identified early and reducing the likelihood of delays.

Mobile Rewards

Smartphones have taken over almost every aspect of our lives, from communication to accessing information. As an e-commerce company, having a mobile rewards app is among the best ways to encourage shoppers to buy from your brand.


Promotions can be run through points systems, rewards, incentives, or vouchers earned when customers use the app. This will encourage more people to visit your store, increasing the traffic and potential customers.

Social Media Marketing

Regardless of the business you are trying to build online, having a social media presence is non-negotiable. These platforms enable companies to communicate with clients and also inform them of any new products or services.


Social media marketing is also an effective way to gain exposure to your target audience through digital marketing. The platforms also allow pay-per-click ads and marketing campaigns that will help attract more potential customers to your website. 

Visual Commerce Tools

Some advanced e-commerce websites have enhanced their customer experience by leveraging modern technologies. Tools like Augmented Reality (AR) and 3D visualisations enable customers to view products live with the option for personalisation. These instruments reduce the rate of returns because most customers are satisfied before they make a purchase.

author

Chris Bates

"All content within the News from our Partners section is provided by an outside company and may not reflect the views of Fideri News Network. Interested in placing an article on our network? Reach out to [email protected] for more information and opportunities."

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