Got ambitions of getting into the marketing industry and thinking of pursuing a master’s degree? While you certainly don’t need a master’s, it can definitely give you an advantage when considering certain roles. Below are a few ways that a master’s degree could help you on your journey.
It can help you stand out from the crowd
The marketing sector is full of people with bachelor’s degrees. However, master’s degree are more of a rarity and they can make you appear that extra bit brainier and more dedicated. For some competitive roles, it’s definitely an effective way to make your resume more memorable. A master’s that is relevant to a specific role could particularly help you stand out.
You can more easily reach higher positions
For some leadership roles, some companies will greatly value a master’s. Some even set it as a requirement to help filter out applicants. Taking a leadership-related course such as a master of project management online is particularly recommended if you have a senior position in your sights. Yes, you can climb the career ladder without this qualification, but a master’s could help fast-track you there.
It could give you specialized knowledge
Master’s degrees can be an opportunity to develop specialized knowledge that could help you on your journey into a marketing career. For example, an MSc in digital marketing could equip you with specific knowledge related to social media marketing and SEO. There could even be master’s options like a data science master, which can help you break into consumer research roles. Being an expert in a niche can often be essential to carving a career in marketing and a Master’s can help you explore niches and provide proof of your expertise.
You may be able to negotiate a higher salary
While the idea of paying for additional education can put some people off, it’s important to note that a master’s can also serve as a bargaining chip to a higher salary. Studies show that master’s holders in marketing often earn 25% more than those with only bachelor’s degrees. The perceived expertise can make employees see you as more valuable and therefore many are willing to provide extra pay.
You can still thrive without a Master’s
That said, a master’s isn’t a prerequisite for marketing success. Many industry leaders have got to where they are without a master’s - and many without degrees - simply through hands-on experience and self-learning. Ultimately, you need to have a passion for education to do a master’s and some people aren’t built for studying. In this case, you may want to consider saying no to a master’s. You also need to consider the type of role you are trying to get. An entry role isn’t going to need an advanced degree. However, it may help you more if you’re looking to get into some specialist or senior.
If you decide to pursue a master’s, make sure to take your time to compare universities and think carefully about what your specialism will be.
