Streetwear isn't just clothing it’s culture. It’s a way of expressing identity, attitude, and affiliation with the streets that built us. In 2025, streetwear continues to rule the fashion conversation, driven by brands that aren’t afraid to break rules. Whether you’re hitting a skatepark in L.A., walking SoHo in NYC, or scrolling through the latest drops online, names like Stussy, Comme des Garçons, and Pink Palm Puff dominate the landscape.
Let’s take a deeper look at how these brands—and especially staples like the Stussy hoodie and Pink Palm Puff hoodie are shaping the American streetwear scene.
The Legacy of Stussy: Streetwear’s Original Blueprint
It’s impossible to talk about modern streetwear without tipping a hat to Stussy. Founded in the early '80s by Shawn Stussy, the brand began as a surfwear label in Laguna Beach, California. But thanks to its raw, anti-establishment style, it quickly moved beyond the beach and into hip-hop, punk, and skate circles.
Today, Stussy is a global streetwear empire. From its bold graffiti-inspired logo to the relaxed silhouettes, the brand remains authentic to its roots while constantly evolving. It has mastered the balance between vintage nostalgia and contemporary cool.
The Stussy hoodie is the kind of piece that every streetwear enthusiast has—or wants—in their rotation. It's not just a hoodie; it’s a canvas of street culture. Whether in basic black, washed-out earth tones, or limited-edition colorways, each drop carries the brand’s DNA: effortless, functional, and forever fresh.
What makes it iconic?
You can pair a Stussy hoodie with loose-fit denim, cargos, or even mesh shorts for that West Coast energy. Throw on a pair of Nike SBs or Jordan 4s, and you're good to go.
Comme des Garçons: Where Street Meets Avant-Garde
On the other side of the streetwear spectrum is Comme des Garcons the Japanese brand that has always defied fashion norms. While Rei Kawakubo’s designs often push the boundaries of what’s considered "wearable," Comme des Garçons (especially under its sub-label CDG) has become a major player in the streetwear world.
Think of those heart-with-eyes Converse you see everywhere? That’s CDG PLAY.
While many know Comme des Garçons for high-fashion experimental pieces, streetwear fans love it for its minimalist branding, unique silhouettes, and luxury-street fusion. From boxy jackets to patchwork shirts, CDG challenges how streetwear should look and feel.
If Stussy is the skater from L.A., Comme des Garçons is the art student from Tokyo—bold, complex, and always a step ahead.
Pink Palm Puff: The New Wave in Streetwear
While legacy brands continue to lead the game, new players are emerging with fresh ideas and Pink Palm Puff is at the top of that list.
With roots in West Coast street culture and a design aesthetic that’s part dreamy, part rebellious, Pink Palm Puff brings softness to a space that’s often dominated by dark tones and aggressive graphics.
In a sea of blacks and greys, the Pink Palm Puff hoodie stands out. It’s not just about color; it’s about personality.
Why is it blowing up right now?
It’s the kind of hoodie you wear to stand out, not blend in. It’s streetwear with softness. Confidence without chaos.
How These Brands Define Streetwear in 2025
The common thread between Stussy, Comme des Garçons, and Pink Palm Puff is authenticity. Each brand represents a different lane of streetwear:
Where to Cop These Essentials
If you're looking to update your wardrobe with these icons, here's what you need to know:
In 2025, streetwear is no longer just about looking cool. It’s about making a statement, embracing your story, and finding pieces that resonate with your identity. Whether it’s the raw authenticity of a Stussy hoodie, the cerebral edge of Comme des Garçons, or the soft rebellion of a Pink Palm Puff hoodie, one thing is clear:
Streetwear isn’t going anywhere—it’s evolving, diversifying, and continuing to set the tone for fashion in the U.S. and beyond.
