Today, making ads the old-fashioned way feels too slow and expensive. You need studios, actors, and weeks to create just one voiceover. And if you want different versions for different people? Good luck — that’s going to take even more time and money.
But here's the thing: people expect ads that feel made just for them. In fact, 72% of consumers say they only pay attention to ads that match their personal needs. That's huge! So how can marketers keep up?
Enter text to speech (TTS) technology are making it faster and easier than ever. Let’s dive into how marketers are using TTS to break old limits and create dynamic, personal ads at scale.
First, let’s talk about the problem. Traditional ad production has three big challenges:
This setup simply doesn’t fit the fast-paced digital world anymore. Brands need fresh, personal content — fast and at scale. But the old methods just can't keep up.
Now more than ever, consumers expect brands to "speak" to them personally. Ads that sound too general are easy to ignore. Studies show that 72% of users only engage with ads that feel relevant to them.
When customers hear a message that matches their interests, language, or mood, they’re much more likely to pay attention — and even buy. Personalization isn’t a bonus anymore; it’s a must.
Here’s where text to speech technology steps in. TTS lets you type text and instantly turn it into realistic voiceovers — no studio needed. You can make dozens of different ad versions quickly and affordably.
For example, one major brand used TTS to create hundreds of ad variations for A/B testing. Thanks to TTS, they improved their testing speed by 300%. That means they found what worked faster — and saved a ton of money at the same time.
With tools like MiniMax AI, brands can:
And because modern TTS sounds natural and expressive, customers often can’t tell it’s AI at all.
Want to see which ad works best? TTS makes A/B testing a breeze. You can quickly create versions that differ by voice style, tone, or even language. Then, you see what your audience responds to — and adjust in real-time.
This kind of fast testing used to be impossible with traditional methods. Now, it's becoming a standard marketing move.
Reaching global audiences has never been easier. TTS can create voiceovers in dozens of languages in minutes. Brands no longer have to choose between high costs and low-quality translations. They can sound authentic — everywhere.
Think about it: instead of one English ad, you could have 10 different language versions ready to go today.
Besides speed and personalization, TTS offers a few more big wins:
Plus, as TTS technology keeps getting better, voices sound even more human-like. Emotional tones like excitement, urgency, or calm are easier to create with the right TTS tool.
Some advanced TTS systems can even mimic local accents, making ads feel even more personal and relatable.
The world of marketing is moving fast. Customers want ads that feel personal, brands need to create content quickly, and budgets are tighter than ever. Text-to-Speech technology is helping marketers meet all these needs — and then some.
With tools like Minimax and other TTS platforms, creating dynamic ad variations is no longer a luxury. It's becoming the new normal.
So here’s a question to think about: If your competitors are already using TTS to reach customers faster and more personally, can you afford not to?
