Thanks to third-party contract manufacturers like TrustWorks, supplement brands are flourishing in the USA. Supplement consumption is increasing by the day as more and more people find it difficult to cook nutritious meals on their own.
As per some estimates taken from Statista, the US supplement industry will reach a whopping 70 billion USD valuation by 2031. Quality, transparency, and effectiveness are cornerstones for any brand to succeed in the highly competitive supplement industry in the USA.
There are more than 4000 brands, so you can imagine how difficult and overwhelming it can be for a customer to pick one. Don’t worry, though; this article will cover the top 10 supplement brands in the USA that you can explore to get high-quality products at the right price.
Nature Made began its operations in 1971, and today it’s America’s top pharmacy-recommended dietary supplement and vitamin brand. It was founded by Barry Pressman and Henry Budrick.
The company deals in more than 150 types of supplements, and you’ll find their products in almost all American pharmacies/drug stores. Nature Made’s products are USP verified, which means they undergo strict quality checks. The company focuses on simple and high-demand supplements like vitamin D3, fish oil, and multivitamins, and sells them at a highly affordable price.
General Nutrition Centers, commonly known as GNC, is a popular health supplement brand in operation since 1935. It’s a legacy brand, started by David Shakarian as a small health food store in Pittsburgh.
It is now a subsidiary of a Chinese state-owned pharmaceutical company called Harbin Pharmaceutical Group. GNC is famous for its fitness-oriented product lineup, with the main focus on the bodybuilding industry. Its marquee product lineup includes different kinds of protein, creatine, mass gainer, herbs, energy shots, vitamins, and more.
Herbalife started in 1980 when its founder, Mark Hughes, began selling weight loss products from his car trunk. Fast forward to today, it’s a large-scale, multilevel marketing company that sells products through its distributors in more than 90 countries. Their main product lineup consists of meal replacement shakes, protein bars, fat loss pills, and weight management supplements. The company has faced quite some heat for its marketing model, but still has a cult-like following for some of its pioneer products.
Now Foods is a family-owned supplement business that began its operations back in 1968. The company clocked in $360 million just last year and has more than 700 employees.
Now Foods makes around 1,400 products in the vitamin, mineral, sports nutrition, and natural food categories. Now Foods’ products are meant for the masses, as they are very well priced and don’t put a dent in the buyer’s pocket. They also sell essential oils and pet supplements.
Nordic Naturals is a highly popular supplement brand in the US. It focuses mainly on omega-3 fish oils and other essential fatty acid supplements. The founder was from Norway and started this brand in the US when he couldn’t find pure fish oil after moving here.
Nordic Naturals is a bit different from general supplement brands; the company is known for its sustainable finishing practices and exceptionally pure products. The brand is based in California, and all of their fish is sourced from clean waters around Norway.
Thorne is one of the most highly recommended supplement brands by healthcare professionals. It started in 1984 and now does billions of dollars in revenue. They actively participate with healthcare and sports organizations like the Mayo Clinic & UFC for research collaboration.
Thorne supplements are known for being free of common fillers and additives. They also offer personalized supplement plans after doing a comprehensive health checkup of their customers. Thorne is highly popular among doctors, athletes, and health-conscious consumers.
Jordan Rubin started Garden of Life back in 2000, after he found whole foods and probiotics highly effective in recovering from several of his health problems. The brand mainly focuses on organic and non-GMO supplements devoid of any synthetic ingredients.
Their plant-based protein powder and probiotics lineup for people with digestion issues is quite popular. So if you require a clean, green, and organic supplement brand, Garden of Life is a must-try.
Ritual is somewhat of a new generation supplement brand that began its operation in 2016. It was started by Katetina Schneider when she was pregnant and couldn’t find any reliable and clean prenatal vitamins.
Ritual is known for its see-through clear capsules and state-of-the-art manufacturing process. The company puts special emphasis on transparency and educates customers about each ingredient that they are consuming. It started as a women-centric brand but now also focuses on men's, teens', and kids' supplements.
Olly started just 2 years before Rituals, in 2014, and is now a leading supplement brand. They are known for their colorful packaging and delicious vitamin gummies. It was founded by Erica Ryan, who is also the founder of Method cleaning products.
Olly supplements are specifically targeted for sleep, stress, and beauty needs. It is one of the most popular supplement brands among Gen Z.
The list is ending with none other than the OG 70s brand Nature's Bounty. Think of any kind of supplement; chances are, Nature’s Bounty makes it. They are one of the most affordable and widely available supplement brands in US supermarkets.
From basic vitamins and herbal supplements to hair and skin products, Nature’s Bounty makes all kinds of wellness products. It’s not the fanciest or shiniest brand out there, but for millions of Americans, it’s the most trustworthy one.
To sum it up, the American supplement industry is on a boom, and thanks to third-party manufacturers like TrustWorks, even new brands can enter the market easily.
The above-discussed 10 brands have the largest market share, plus they are highly trusted and reliable. You can go through each brand’s website separately and try the one that provides the most value for money. For specific needs like sports supplements, you can try GNC. For fish oil, Nordic Naturals is best, and for something unique and trendy, you can check out Olly.
