Casinos and gaming venues have always played a significant role in New Jersey’s economy through increased local employment and business activity. In 2024, gambling revenue in New Jersey was reported to have reached $6.3 billion, representing a 9% increase from the previous year and making the state one of the key players in the United States’ gambling market.
By attracting visitors from other states and countries, casinos can also contribute to the travel and tourism sector. For instance, a previous report noted that despite concerns about the slowdown of business and tourism in Cape May County, Atlantic County remains the top tourism draw in the state due to the net earnings from Atlantic City’s casinos.
However, with the ongoing digital transformation of various industries, including gaming and entertainment, gambling activities and revenues in New Jersey can also be attributed to the rise of online casinos. So, continue reading to learn more about online casinos and how this segment helps drive and sustain statewide growth through popular games like poker and slots.
While land-based casinos continue to dominate New Jersey’s gambling market, the online gambling segment has been steadily growing and contributing to the overall sector’s revenue. AP News reported that in 2024, New Jersey’s online gambling market set a record $208 million in revenue—boosting Atlantic City’s casinos and helping push records for total monthly gaming revenues, which surpassed $500 million. While these revenues are split between casinos, their technical providers and online partners, such figures indicate that online gambling represents a significant market share and must be targeted with strategic investment among casino operators.
Along with sports betting, internet gambling continued to be a standout performer in New Jersey’s gambling market toward the end of 2024. For November, its total revenue was up 24.7% year-on-year and set a record $214 million. Online slots and table games accounted for $211.7 million of this monthly total, while the remaining $2.3 million came from peer-to-poker.
This market segmentation for internet gambling revenue takes a closer look at why poker and slots are popular games, as well as how they can be leveraged to help grow online casinos and New Jersey’s gambling sector on a whole.
Among the main growth factors for online poker is the wide variety of games available, including Texas Hold'em, Omaha, and Seven-Card Stud. However, modern poker brands must ensure that players across the world enjoy these games by optimizing their platforms for speed, convenience, safety, and security.
Pioneering online poker platform America's Cardroom maintains its status as one of the biggest poker tournament hosts through safe and secure payment methods, which enable players from the US and other countries to deposit and withdraw via e-wallet, Luxon Pay, and cryptocurrencies like Bitcoin. Whether players deal in the low-stakes, beginner-friendly Venom Warmup or compete in the weekly Sunday Moneymaker event, the platform upholds game integrity and safety through its ever-evolving defense plan. The plan includes using Captcha to throw off bots, disabling virtual desktop and remote access tools, and partnering with GTO Wizard to reduce the risk of fraud and cheating.
Beyond deploying robust systems for players’ safety, security, and convenience, online casinos are also using technology to improve the gameplay for poker, slots, and table games. A market report on the North American online gambling market points out key trends such as platforms partnering with software developers to create intuitive and user-friendly gaming solutions.
A notable example is DraftKings, which not only offers sports betting but also online slots for real money. In 2022, the platform acquired Golden Nugget Online Gaming (GNOG) to integrate the latter’s tech-driven capabilities into its operations, starting with Live Dealer games to enhance and diversify the online gaming experience.
In summary, online casinos adopt digital transformation to enable safe, secure, and diverse gaming experiences and ultimately position online poker and slots as key contributors to total gambling revenue in New Jersey.
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