Licensing Strategy, Partner Structure Advancement, Mobile App Expansion, and the 2026 Vision**
December 26, 2025
Sports data–driven platform SML (Sport My Life) has officially unveiled its mid- to long-term platform roadmap, centered on expansion into the North American market.
Rather than pursuing short-term service expansion, this roadmap focuses on a structural approach to licensing environments, the professionalization of its partner system, the advancement of its mobile application, and a North America–oriented market strategy beginning in 2026.
According to SML, the company’s growth philosophy prioritizes
“structure over speed, trust over short-term revenue, and experience over features.”
SML does not directly operate regulated services such as sports betting, casinos, or hold’em.
Instead, the platform focuses on data analysis, content delivery, and user interface design, while all regulated activities are conducted exclusively through external partners that hold the appropriate official licenses.
This approach is not intended to circumvent regulation, but rather reflects a structural design that clearly separates roles and responsibilities.
SML manages platform technology and user experience, while licensed partners independently handle regulated operations—ensuring clear boundaries of accountability and operational risk.
In its early stages, SML’s partner system operated under an activity-based model, designed to encourage participation and contribution without requiring financial investment or capital commitments.
As the platform matures, however, SML believes the role of partners must evolve accordingly.
Aligned with its platform maturity, SML plans to fully upgrade its partner promotion framework beginning in 2026.
An SML executive overseeing platform operations explained:
“In the early phase, participation and activity were the priority, so the partner system was intentionally open.
As we approach 2026, partners are no longer simply participants—they become professionals who share responsibility for the platform’s direction and credibility.”
Under the new framework, partner evaluation will move beyond activity volume alone and will incorporate factors such as:
Existing partners will retain their status in principle following the policy transition.
However, to preserve platform integrity, SML will introduce stronger governance and role-based management standards.
The executive added:
“Partnership is not merely a title—it represents shared responsibility for the platform.
When engagement becomes consistently insufficient or operational standards are not met, adjustments may be necessary.”
SML emphasized that these measures are intended not as punishment, but as mechanisms to maintain balance, credibility, and long-term trust across the ecosystem.
SML’s 2026 roadmap is designed with the North American sports betting market as its foundational reference point.
Rather than viewing North America solely as a large market, SML identifies it as the most mature platform environment, where regulation, technology, data, and entertainment intersect.
“In North America, the key question is not who operates betting, but who designs the experience and information layer.
SML’s partner-based architecture reflects this market reality.”
During its early growth phase, SML introduced data-driven approaches centered on arbitrage betting.
However, the company’s 2026 vision extends far beyond short-term price inefficiencies.
“Arbitrage betting was only a starting point.
The future of SML is about designing a platform experience that allows users to understand, engage with, and enjoy sports—alongside sustainable returns.”
SML plans to integrate data-driven decision tools, strategic content, and gamified interfaces, evolving toward a platform where entertainment and structured insight coexist.
SML plans to advance and formally expand its mobile application during the first half of 2026, aligned with its platform growth phase.
The application is designed as a core interface for platform management, content access, and partner operations, with global scalability and North America in focus.
The app will not include betting, payment, or fund-management functions.
All regulated activities will continue to be handled exclusively through licensed external partners, consistent with SML’s structural separation policy.
Within SML’s 2026 roadmap, sports betting, casino offerings, hold’em, and the mobile application are not treated as isolated initiatives.
Instead, they form a single, integrated platform strategy designed for North American market entry.
“In North America, sports betting, casino games, and poker are consumed as a unified entertainment category.
SML’s multi-content expansion strategy is built to align with this reality.”
This roadmap announcement reinforces SML’s commitment to structure, trust, and long-term sustainability, rather than short-term revenue or exaggerated growth narratives.
Through phased execution and clearly defined roles, SML aims to build a platform-centric sports ecosystem capable of scaling responsibly across North America and beyond.
