Your website serves as the interface between your brand and target customers in a digital-first age. However, have you taken a look at your website lately to see if everything is running smoothly? Upon deeper analysis, you may find areas for improvement. When the competition is tough and new entrants are entering the scene, a reanalysis is worth it.
Your website should not look overwhelming to the target visitors. Too many animations, several CTA buttons, or graphics may distract them. It also makes the UI chaotic. The website should smooth the buyer journey and not create too many hurdles.
This, however, does not mean you need to strip your website down to a single page! The main thing is that the design and layout should make things easy for the target audience. When visitors land on your homepage, they should intuitively understand what you want them to do next.
If the analytics show high bounce rates or visitors leaving the site soon after visiting, the layout and UI need a redesign. For this, you will need the services of a veteran and reliable web design company.
The average web user takes approximately 3 seconds to decide whether to stay on a site. So, your website must look appealing enough to them, or else they will change their mind. An outdated UI is the first thing that can repel your visitors. However, you cannot attract them only with a nice UI and visuals. The site content must be helpful and engaging, too.
Additionally, your website must be well-optimized for search engines. This is the way to ensure it appears at the top of online search results. Google is now prioritizing websites with fresh, relevant content that addresses user needs and pain points. When your website achieves that, both search engine crawlers and target users will pick it.
Let’s be clear about this- your target users are mostly impatient! But that is true about the majority of web users anyway. They want to accomplish everything, including browsing, shopping, or checking feeds as fast as they can. A slow-loading website can make them annoyed, and they will not hesitate to leave. This is nothing less than a conversion killer.
Another thing you must consider is that search engines now factor site speed into rankings. A slow website faces a double penalty. Fewer people will find your website in their search results. And fewer will stay long enough to browse it. Proper content and media optimization can help speed up a sluggish website. Again, expert web design and SEO professionals can help you out.
Summing it up
Website redesign may not always come cheaply, but the results of a proper revamp are definitely worth it. If you are not getting enough traffic or conversions, it is time to contact a veteran web design firm. When you want a veteran contender with a solid track record, choose BigDropInc.com.
