Luxury fashion brand Rossario George is making waves well beyond the runway, dressing a growing list of artists and performers who are gaining national and international attention. Founded by East Coast native and designer Tony Vincente, the award-winning lifestyle brand has become known for its bold silhouettes, modern elegance, and commitment to making luxury both expressive and accessible.
Among the notable figures wearing Rossario George is Charis Michelsen, a model and actress recognized for her striking presence and fearless sense of style. Michelsen has appeared in the brand’s designs for editorial features and public moments, drawn to pieces that balance drama with refinement. Her collaboration with Rossario George reflects the brand’s focus on individuality and confident self-expression.
Also stepping into the spotlight in Rossario George is Carolina de Athey, whose clean, modern aesthetic pairs naturally with the designer’s structured yet wearable creations. De Athey’s looks showcase how the brand adapts to different personalities while maintaining a cohesive design identity rooted in strength and elegance.
Expanding beyond fashion and film, Rossario George has also connected with the dance community through Briana Gonzalez, a dancer known for her athleticism and expressive movement. Gonzalez brings a unique dimension to the brand, demonstrating how its garments move with the body rather than restrict it. Her work highlights Rossario George’s ability to merge fashion with performance, celebrating motion, artistry, and confidence.
Together, these collaborations represent Rossario George’s growing influence across creative industries. From its recognizable Honey Collection to its highly anticipated Sex Drive collection debuting in 2026, the brand continues to attract artists who value originality and purpose in what they wear.
What sets Rossario George apart is its storytelling approach to design. Vincente creates each collection with intention, blending luxury aesthetics with ethical values, including the use of vegan and cruelty-free materials across many of the brand’s offerings. This philosophy has helped the brand build a loyal following and earn industry recognition, including the Stellar Business Award for Luxury Lifestyle (Global).
As Rossario George continues to gain momentum, its presence on influential creatives signals more than a fashion trend. It reflects a shift toward thoughtful design, inclusive luxury, and clothing that empowers the people who wear it—on stage, on camera, and in everyday life.
