"As an entrepreneur, what innovative approaches are you using to stand out and win customers in today’s crowded market?"
Here is what 4 thought leaders had to say.
I’ve learned that the best way to win customers isn’t by flashy gimmicks—it’s by being upfront before a single contract is signed. In our industry, people are tired of hidden fees, vague promises, and confusing fine print. So, we do the opposite. I make it a point to lay everything on the table from the start: pricing, delivery schedules, and even potential hiccups.
It might sound simple, but transparency has a way of disarming people. They can feel it when someone’s being real with them. Customers have told me they chose us not just for the products but because they felt they could finally trust someone in this space. For me, that trust is the win—and the orders follow naturally.
Elliott Greenberg, Founder, Wholesale Janitorial Supply
For me, the way I stand out isn’t through flashy features or complicated strategies—it’s by treating trust itself as the product. When people sign up for Practity, they’re not just looking for practice interviews; they’re putting something really personal on the line—their career hopes, their nerves, their confidence. That’s a vulnerable space to step into, and I never take it lightly.
So instead of hiding behind polished promises, I make sure our platform feels human. I share the “why” behind what we’re building, respond directly to feedback, and sometimes even admit when we’re still figuring things out. That honesty creates a kind of comfort, like walking into a room where you know you’ll be understood.
In a crowded market, bells and whistles come and go, but trust sticks. If people believe you’re genuinely in their corner, they’ll not only stay—they’ll bring others with them.
Gonzalo Rodriguez, From Practity
I try to approach our work with curiosity and a focus on real connections. At StreamProject, I spend more time talking to people than thinking about trends. I want to understand what actually makes their day easier or their work flow smoother. Sometimes it's a small tweak in a feature, sometimes it's just a personal note that shows we're paying attention.
I also like to be honest about what we can and can't do. Owning up to our limits doesn't scare people away—it builds trust. For me, standing out comes from being human, listening carefully, and trying to make every interaction feel thoughtful, not transactional. It's slow and steady, but it feels right.
Ortwin Schulte, Founder, StreamProject
For me, standing out comes down to focusing on real problems and building real solutions. I spend time with our clients, listening to the frustrations they don't always voice, and then I push my team to create work that actually makes their lives easier. I don't try to impress with fancy slogans or buzzwords; I try to make the experience memorable by being direct, reliable, and human.
Sometimes that means admitting we don't have all the answers upfront and figuring it out together. I've noticed that honesty, a personal touch, and even a little humor along the way can turn first-time clients into long-term partners, and that's what really sets us apart.
Eugene Musienko, CEO, Merehead
