Soft2Bet + AWS. How Cloud Technology Accelerated Launches and Cut Costs by 55%

When it comes to speed, scalability, and flexibility in iGaming, Soft2Bet is once again setting the pace. The company has officially announced an important step forward, a partnership with Amazon Web Services (AWS). AWS has fundamentally changed the way it approaches product launches and data handling. Early results show it’s already making a big difference. What's changed? In a nutshell: almost everything. Soft2Bet was able to reduce computing costs by 55%, increase the speed of new product launches by 200%, and increase the time to connect new partners by as much as 70%. But let's get into the details.

How it All Started Before AWS

Soft2Bet has been on a fast growth track: expanding into new markets, launching new products, and constantly pushing the limits of what's possible in iGaming. But with rapid growth comes complexity. As the business scaled, so did the demands on its infrastructure. Data was coming from many sources, analytics needed to be faster, and launching new features took more time than desired. In an industry where speed and seamless performance are critical, Soft2Bet recognized the opportunity to streamline and future-proof its operations. That’s where cloud technology came in.

Moving to the Cloud

The solution turned out to be in the cloud. Soft2Bet audited the current processes and realized that only a complete architectural overhaul could deliver the results they needed. As a result, the company chose AWS in tandem with Snowflake and started building a unified data ecosystem.

From a technical point of view, it looked like this:

In other words, the entire architecture is now built to scale quickly, handle large amounts of data, and launch products in near real-time.

What Does This Bring to the Table?

Here’s where things get really exciting. The changes have not only affected technical specifications but also key business metrics. Here are a few examples:

• Computing costs have decreased by 55%, allowing for more rational budget reallocation and investment in new developments.
• The speed to market increased by 200%. What used to take weeks can now be done in a couple of days.
• It now takes 70% less time to bring new partners on board. New brands launch faster, and integrations are almost painless.
• Latency on the user side has decreased, which has had an immediate impact on retention and session times.

But perhaps the most important thing is the internal flexibility. Soft2Bet developers can now test hypotheses and new ideas within hours rather than weeks. This gives them a huge advantage in a market where everything changes monthly, and competition is only growing.

A Bit About MEGA Technology

Any technological framework has to work for the product. In Soft2Bet case, this is primarily MEGA, a proprietary gamification system that combines elements of online casino and casual games. Today, MEGA continues to evolve as part of Soft2Bet’s high-performance infrastructure:

1. New tournaments, collections, and Challenges are launched faster;
2. Player behavior is analyzed in near real-time;
3. The recommendation system is more accurate, and suggestions are personalized and hit the mark.

And all this without burdening the team and with full back-office support and analytics tools. When you have a stable, flexible infrastructure, the opportunities to create a unique gaming experience grow exponentially.

What Is the Soft2Bet Team Saying?

We caught up with a Soft2Bet developer to find out how the team evaluates the transition to AWS. According to him, this collaboration has become a real growth driver:

“The transition to AWS became a real catalyst for us. We started launching products faster, adapting to new markets faster, and improving the user experience. All while cutting costs! It feels like we're now not only working faster but smarter.”

This internal transformation is exactly the type of change that is impossible to ignore. The team feels real freedom to innovate, and it's already paying off.

What's next?

It is definitely not in the spirit of Soft2Bet to stop at what has been achieved. With the new architecture, free from technical limitations, the company is opening up many opportunities.  Now, launching a new brand in European or American markets is a matter of weeks, not months. The team is actively exploring the potential of AI analytics, content personalization, and dynamic bonus systems to make products even smarter and more interesting. In parallel, the partner ecosystem is expanding—every new client gets a turnkey solution without long waits and complex integration. Most importantly, with AWS power, any new ideas can be not only invented but also immediately tested. Today's iGaming market is about speed, flexibility, technology, and the ability to adapt quickly. Soft2Bet shows how it can work in reality. Cooperation with AWS is not about "news for the sake of news". It's about strategically moving to another level, where innovation becomes part of the daily routine, and scaling is not a challenge but a standard. If you follow where the industry is going, the Soft2Bet name is definitely worth remembering. The future of iGaming has already arrived, and it is being built in the cloud.