Jason Cohen of Nexus Real Estate understands that the decision to rent a property often begins the moment a prospective tenant pulls up to the curb. For Jason Cohen, real estate success is rooted in detail, and exterior presentation is a critical detail that influences a property's value. With years of experience managing and upgrading rental properties, Jason Cohen of Pittsburgh, PA has consistently proven that targeted investments in curb appeal not only raise the aesthetic standard but attract high-quality tenants willing to pay more and stay longer.
In competitive rental markets, where multiple properties vie for attention, Jason Cohen emphasizes that making a lasting first impression is everything. Whether it’s the symmetry of the landscaping, the cleanliness of the entryway, or the overall freshness of the building’s façade, tenants perceive well-maintained exteriors as indicators of professional and responsive management. Jason Cohen of Nexus Real Estate sees this as the starting point of trust between property and tenant.
Jason Cohen of Pittsburgh, PA is quick to point out that curb appeal improvements are far from frivolous—they're among the most cost-effective ways to enhance a property's performance. While interior renovations like modern kitchens or bathrooms certainly add value, they can be expensive and disruptive. By contrast, upgrading siding, paint, lighting, windows, and outdoor amenities often require less downtime but provide a significant visual and emotional impact.
For Jason Cohen, the return on investment from exterior upgrades comes in many forms: higher rents, quicker lease-ups, increased tenant satisfaction, and stronger retention rates. He often shares examples of properties that, after a few weeks of targeted exterior improvements, saw prospective tenant inquiries increase two- or threefold. Jason Cohen of Nexus Real Estate uses this proven strategy to position properties as premium rental options, even in saturated markets.
Not all properties or neighborhoods are the same, and Jason Cohen of Nexus Real Estate makes this a cornerstone of his strategy. By consistently conducting market comp studies, Jason Cohen ensures that his recommendations are grounded in real-time data about what tenants in specific areas are seeking. This data-centric approach allows Jason Cohen of Pittsburgh, PA to make enhancements that speak directly to the preferences and expectations of the local market.
For example, in higher-end neighborhoods, Jason Cohen might recommend upgrading to elegant stone pathways or installing decorative fencing, while in urban apartment settings, adding vibrant paint schemes, communal outdoor seating, or updated signage might be more impactful. Jason Cohen of Nexus Real Estate knows that each property tells a story, and the exterior is the cover that potential tenants judge before they even step inside.
Jason Cohen of Pittsburgh, PA is also a strong advocate for integrating exterior lighting that serves both aesthetic and security functions. In his view, lighting should do more than just brighten a path—it should enhance the property’s character and ensure that tenants feel safe. Jason Cohen often integrates layered lighting solutions, including path lights, motion sensors, porch fixtures, and decorative accent lights to create a welcoming and secure ambiance.
For Jason Cohen of Nexus Real Estate, a well-lit property is not just a visual upgrade—it’s a clear message to tenants that the management values safety and upkeep. Properties that are brightly and beautifully illuminated stand out at night, increasing visibility and desirability, while also deterring unwanted behavior. These enhancements play a critical role in tenant perception, especially for working professionals or families who may be viewing units in the evening hours.
Jason Cohen of Pittsburgh, PA treats landscaping as an essential element of property branding. He believes that the condition of a property’s outdoor spaces is a reflection of its internal care. Through well-maintained lawns, seasonal planting, and clean outdoor common areas, Jason Cohen creates an inviting visual flow that sets the tone for the entire rental experience.
Jason Cohen of Nexus Real Estate prioritizes low-maintenance yet attractive landscaping solutions that provide year-round appeal. Whether it’s evergreens, ornamental grasses, or perennials that thrive in local conditions, his selections are as practical as they are visually pleasing. He often works with landscapers to design simple, elegant outdoor environments that increase walkability and encourage tenants to take pride in their surroundings.
Even small additions, like flower beds around the signage or a trellis framing the front door, can create a memorable impression. Jason Cohen views these details as part of a broader customer experience strategy—one where prospective tenants are not just renting a space, but joining a community that feels cared for and thoughtfully managed.
Jason Cohen of Nexus Real Estate understands that the visual effect of a well-maintained property goes hand in hand with routine exterior upkeep. Chipped paint, broken gutters, uneven sidewalks, or cluttered patios send the wrong message. For Jason Cohen, deferred maintenance is one of the fastest ways to undermine the perceived value of a property.
His team conducts regular exterior inspections using patrol scanning software to catch issues before they escalate. This proactive system allows Jason Cohen of Pittsburgh, PA to maintain curb appeal without relying on major overhauls. In fact, by resolving small problems consistently—like repainting trim, pressure washing walkways, or cleaning out planters—Jason Cohen ensures that the property always looks fresh and professionally cared for.
These efforts don’t go unnoticed by tenants. Jason Cohen has found that residents are more likely to renew leases and refer friends when they see management investing in the property’s appearance. It creates a sense of pride and personal investment in the living environment—something that can’t be bought, but is built over time through consistency.
Jason Cohen of Nexus Real Estate has spent years studying not just what works in real estate, but why it works. According to Jason Cohen, curb appeal taps into the emotional side of renting. A prospective tenant standing outside a well-lit, clean, modern-looking building is more likely to imagine themselves living there, feeling safe, and being proud of their home.
This emotional connection can’t be underestimated. Jason Cohen of Pittsburgh, PA often explains that while spreadsheets and rent rolls are important to owners, tenants are making lifestyle choices based on feeling. When a building looks beautiful, it tells the story of an engaged, responsive owner—something every quality tenant wants. That impression starts with curb appeal.
Jason Cohen of Nexus Real Estate has built a successful business by focusing on what many overlook: the exterior. Jason Cohen of Pittsburgh, PA believes that curb appeal is one of the most undervalued assets in rental real estate, and yet it has the power to attract better tenants, justify higher rents, and elevate the reputation of an entire portfolio.
Whether it’s upgrading lighting, perfecting landscaping, or repainting a façade, Jason Cohen makes every decision through the lens of long-term value and market relevance. His consistent, thoughtful, and tenant-centered approach to exterior upgrades continues to set Nexus Real Estate apart. For Jason Cohen, the path to premium tenants begins at the curb—and every successful lease starts with a great first impression.
