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Ranking a Botanical supplement Brand in 2025: The Power of Backlinks

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Every year, the same claims flood SEO discussions:

 “AI is replacing Google search.”
  “Traditional SEO is dead.”

I disagree.

I’ve worked with cannabis brands for 8+ years, helping them scale to millions in sales through SEO.

One of my clients? Acquired for $28M after leveraging the right backlink strategy.

And guess what? AI follows the same high-authority backlink rules as Google.


AI Still Prioritizes High-Authority Sites

To test this, I asked ChatGPT: “Best THCA Gummies 2025”
 The sources it cited? Houstonia Magazine, ChicagoMag, ExtractLabs the same sites ranking on Google for “Best THCA Gummies.”

Why? These are high-authority sites with powerful backlinks.

This proves one thing: Backlinks still matter, and AI tools aren’t changing that.

Now, let’s break down how we ranked a CBD brand for "Best THCA Carts" in just 60 days.


The SEO Strategy: Ranking a Cannabis Brand in 60 Days

Objective:

  •  Get featured in AI tools to Order Digital PR to place my client’s cannabis brand in high-authority sites.
  • Rank for “THCA Carts” on Google to Build high-authority cannabis backlinks.

Prerequisites:

  • A cannabis brand website
  •  A trusted Digital PR service
  •  A high-authority link-building service

Step-by-Step Process

Step 1: Optimize the Homepage & Category Page

  • Placed “THCA Carts” on the homepage with exact-match anchors.
  • Ensured Google bots could crawl & index the category pages.

Step 2: High-Traffic Blog Content

  • Used Ahrefs & Semrush to find long-tail cannabis keywords.
  • Wrote SEO-rich blog posts:
    • Can You Fly with THCA Carts?
    • Are THCA Carts Legal in Texas?
  • Interlinked blogs to boost authority.

Step 3: Internal Linking Strategy

  • Linked all blog posts to the THCA Carts page with exact match anchors.

Step 4: Order a Digital PR Package

  • Secured high-authority mentions on Yahoo Finance, Benzinga, Cannabis Now.

Step 5: Strategic Anchor Text Distribution

  • Homepage Links:
    • 50% Branded (CBD Brand Name)
    • 50% Partial Match (Best THCA Carts, THCA Vape, etc.)

Step 6: High-Authority Homepage Backlinks

  • Ordered a high-DR backlink package for the homepage.

Step 7: Anchor Text for Category Page

  • Ordered a 70+ DR backlink package for THCA Carts.
  • Anchor text breakdown:
    • 60% Partial Match
    • 40% Exact Match
  • Used competitor backlink analysis for anchor ratio optimization.

Step 8: Indexing & Monitoring

  • Waited 3-5 weeks for backlinks to index.
  • Rankings fluctuated for 1 week, then stabilized.

Results After 60 Days

  •  Ranking Boost: Page 3 to Page 1 in just 15 days.
  •  Traffic Surge: 100 to 2,000+ visitors/month.
  •   Sales Growth: Higher checkout conversions.

AI hasn’t changed the game, high-authority backlinks still rule SEO.

author

Chris Bates

"All content within the News from our Partners section is provided by an outside company and may not reflect the views of Fideri News Network. Interested in placing an article on our network? Reach out to [email protected] for more information and opportunities."

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