In recent years, companies around the UK have become more aware of the power of promotional advertising. In the past, it used to be confined to simple things like having a business card or free stationary that could be gifted to clients or used in reception. Now, though, companies appear far more likely to take on interesting forms of branding – including the use of printed t-shirts. These t-shirts act as a way to turn your business into a brand that becomes recognisable on the street.
With the explosion in demand for branded t-shirts, it has never been easier for a company to raise brand awareness. Are you a business owner in the UK who feels like you aren’t getting the kind of traction you need? Then, invest in your brand. Use a specialist promotional development company that can create printed t-shirts for your business. The impact it can have on brand visibility is huge!
To help you understand why having printed t-shirts would be a great investment for your marketing department, read on. We will break down essential reasons why printed t-shirts are the right choice for your business. As you look to expand your outreach and get more eyes on your business, something as simple as printed t-shirts can make a significant difference.
Of course, there are many reasons why your business might go down the route of using printed t-shirts. To help you understand their power from a branding perspective, consider the following:
Having your staff wear printed T-shirts with your company branding on them is a great investment. Not only does it mean your staff ‘fly the flag’ as they go about their day, but it also makes your business look a little bit more professional. When your staff arrive on client premises or are in-store wearing branded staff attire, it makes your business look a lot more upbeat and professional. People appreciate that.
There is also the fact that your staff no longer have to wear out their clothing when they come to work. Some staff resent the fact that they need to invest in a work wardrobe that leaves them constantly chasing after replacements and shelling out their own money on work attire. By giving your staff printed t-shirts and similar items, they feel more looked after and thus respected. When your staff are out in public, such as grabbing their lunch or doing a job, it also spreads the name of your business around.
If your business has many staff members and/or numerous departments, printed T-shirts make it easy to distinguish people. Your team can wear these printed T-shirts to help them know who is part of each team. For example, your tech department could wear blue while your HR team could wear green—now, new starters and customers know who they are dealing with in interactions.
This is only a small thing, but that bit of added diversity can go a long way to creating a sense of belonging for all. T-shirts make it easy for your staff to stand out as groups, too; when they are all out getting lunch together, curious tables might want to know who they are and what they are wearing. Thus, they might learn a little bit more about your business when doing so.
If your company invests in printed T-shirts, you can find it easier to build recognition for your name and your business. As people start to see your staff out and about in public or your clients wearing your branded T-shirts, they might just get out their smartphones and Google your name.
You can even get creative with the designs, using eye-catching imagery that matches your brand colouring to build interest. When someone walks past in a striking T-shirt that draws their attention, passers-by might check out your business, which could lead to attention leads and sales.
Is your business participating in a charitable event or cause in your local area? Then, have some printed T-shirts created. Your volunteers can then wear these T-shirts to help draw attention to the fact that they are part of a cause. Branded attire for volunteers should be eye-catching so they can catch the attention of anyone walking past, making them more likely to come and have a look for themselves.
Not only that, but your volunteers can then use these to help ensure that people see large numbers of the same people wearing the same printed T-shirts. That makes them more likely to investigate what is going on; if you have some branding for your company on there, it could draw attention to your business and/or the cause(s) that you are taking part in.
The same goes if your business is participating in a charitable event. Having these printed T-shirts created can be a great way to raise awareness for the cause. For example, you could have the cause that you are championing emblazoned on the shirts as well as your logos. You could even include things like website URLs, QR codes, and even phone numbers/email addresses for people to contact if they want to get in touch and make their positive contribution.
These t-shirts could even be worn in the build-up to an event. For example, say two weeks before your next workplace sports day for a local charity event or a local gala that your company will be attending. You could have t-shirts with information about the event, its purpose, and how other people can get involved plastered on the printed t-shirts. These then draw attention to the event and make it more likely that people will want to contribute.
Your staff also feels more together when dressed like this, helping them feel like they are part of a community making a generally positive difference. Small things like this can make a staggering difference to the success rate of any event your business holds in the future.
Building on the above, printed t-shirts make great marketing tools for your business. Your staff can walk around and show off the name of your business, but you can also gift these products to clients. While you might never find your business going global or moving into competition with the major fashion companies in the UK, every little thing helps in your quest to get more visibility on the UK high street!
If your printed t-shirts have your company logo and even details such as phone numbers or website URLs, you can quickly build demand and interest in your services. The extra exposure that comes from your staff or your clients wearing your branded merchandise can be hard to quantify. Still, it has been proven to improve company visibility and interest from the wider public.
Another significant benefit of having your printed T-shirts or other branded merchandise out there is the ability to advertise. You can hand these products out as part of promotions, at networking events, or even as part of gift bags to clients who have been easy to work with. People might wear these printed T-shirts as they go about their shopping or their day-to-day duties. Giveaways and promotions like this make it easier to spread the name of your business through indirect marketing methods.
Most of the time, we use printed T-shirts so staff can wear company-branded T-shirts and raise local awareness. However, you can also use printed T-shirts for company events such as team-building exercises and competitions. For example, you could have these T-shirts printed and handed out to the winners of an in-house staff exercise, creating a memorable memento of the fun event.
Simple stuff like this goes a long way to making staff (or customers) feel more included. They act as little mementoes, but you can also hand these out as freebies to anyone participating in the event in your workplace. These become unforgettable little trinkets that boost staff morale and general togetherness but also just make it easier to get your company name and brand out there.
Does your business have a social event coming up for the whole team? Then you could include some printed T-shirts as part of that. For example, if you are having your Christmas work night out, having festive-themed work t-shirts designed for everyone to wear helps to add a sense of belonging and camaraderie to the group experience. These are great for adding a bit of fun to the experience, acting as memorabilia as mentioned above, while also being a little bit of indirect marketing!
If nothing else, staff can always look back on these t-shirts as mementos to a fun night had as part of the team.
You might think that giving a customer a gift of printed T-shirts, stationary, etc. would seem silly, but customers love this kind of stuff. We all love a freebie, especially when it comes to clothing!
It is an opportunity to show your clientele how much their support means to you and how happy you are to have their business. Small gestures like this have a significant impact on brand visibility. Those who receive these gifts might find a friend or a colleague asking them where they got the stuff or why they are wearing your company's branding. Given the positive relationship you had, they are more likely to talk up your business and thus increase the risk of those who enquire seeking you out.
As you can see from the above, there are many benefits to investing in printed T-shirts. You can use them to professionalise attire and save staff from always having to supply their working clothing. You also get to build a sense of camaraderie and togetherness while at the same time drawing attention from all across the local area and beyond.
Branding has always had a major impact on a business's growth and ability to draw attention to itself. With the help of promotional and branded products like this, you are in a much better position to stand out and bring in a little bit of extra visibility, brand recognition, and general interest in what you have to offer as a business.
From taking part in local charity events to getting your business more indirect interest from people on the street, there are many benefits to investing in printed t-shirts. Consider the above when you next talk with your marketing department, and you could find an interesting way to innovate and expand interest in your business now and in the years to come.
