Best Times to Post on TikTok for More Likes

TikTok is a world of endless scrolling, but let's be real, your audience isn't online 24/7. If you want maximum reach and engagement, you've to post at the right time. Moreover, TikTok's algorithm also loves fresh content; therefore, posting when your audience is most active is highly beneficial. Think of it like dropping a beat at the perfect moment—get it right, and the engagement flows.

The best time to post? When your audience is actually online, scrolling, and ready to engage. Some posting times work better than others, and that's your right posting time. However, there's no one-size-fits-all answer because it all depends on your niche, audience, and location. In this blog, we will share some of the best posting times to share content on TikTok and maximize your reach and engagement.  

Understanding TikTok's Algorithm

Before delving into the best posting times, it's essential to understand how TikTok's algorithm works. This helps you understand the importance of posting at the right time. The platform prioritizes content based on:

• · User engagement: TikTok algorithms further promote videos with high initial interaction (likes, comments, shares, and watch time). This is because high initial engagement symbolizes high-quality, engaging, and relevant content.  
• · Relevancy: The algorithm shows content to users based on their interests, past interactions, and trending topics. When your content aligns with what users are already engaging with, it has a higher chance of gaining traction.
• · Freshness: TikTok prioritizes newer content, making timing even more important. Posting at the right time lets you effectively reach your target audience, who must be interested in your content, increasing engagement significantly.  

By strategically choosing when to post, you can increase the chances of appearing on the For You Page (FYP) and gaining more likes and followers. If you're looking to grow your TikTok presence, getting the best TikTok likes from USA can help boost your engagement and reach a wider audience.

Best Times to Post on TikTok (Based on Global Data)

According to studies and analyzing millions of TikTok posts, the following are the best times to post for higher engagement:

Best Posting Times by Day

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• · Monday: The best time to post on TikTok is 6 AM, 10 AM, and 10 PM.
• · Tuesday: The best time to post on TikTok is 2 AM, 4 AM, and 9 AM.
• · Wednesday: The best time to post on TikTok is 8 AM, 9 AM, and 11 PM.
• · Thursday: The best time to post on TikTok is 9 AM, 12 PM, and 6 PM.
• · Friday: The best time to post on TikTok is 6 AM, 1 PM, and 4 PM.
• · Saturday: The best time to post on TikTok is 11 AM, 7 PM, and 8 PM.

· Sunday: The best time to post on TikTok is 7 AM, 8 AM, and 4 PM.

Peak Engagement Times of Every Day

• · Early mornings (6–10 AM): This is when people check TikTok after waking up and before leaving for work.
• · Afternoons (12–3 PM): During this time period, lunch breaks happen in colleges and offices. Most people scroll during this time while eating.
• · Evenings (7–11 PM): After returning from colleges and offices, people spend a good amount of time on social media to unwind and relax. Therefore, this is a high-engagement time as users unwind.

Best Days to Post on TikTok

According to the statistics, Wednesday is the best day of the week to post on TikTok, followed by Tuesday and Thursday. Whether you share videos, text-based content, promotional content, or carousels, every type of content performs best on Wednesdays.

However, Saturday and Sunday are the worst days to post on TikTok as people spend weekends outdoors, spending less time on social media.  

Best Time to Post on TikTok by Industry

Different industries have unique peak engagement times for social media, meaning the best time to post varies. Instead of a one-size-fits-all approach, here's a refined way to look at it:

Food & Restaurants

Best Days: Monday to Thursday and Sunday

Best Times: 2 PM to 5 PM

Fashion & Beauty

Best Days: Saturday and Sunday

Best Times: 10 PM to 7 AM

Education & Learning

Best Days: Tuesday to Thursday

Best Times: 7 AM - 10 AM, 4 PM - 7 PM

Fitness & Wellness

Best Days: Monday, Wednesday, Friday

Best Times: 6 AM to 6 PM

E-commerce & Retail

Best Days: Tuesday, Thursday, Saturday

Best Times: 10 AM - 12 PM, 7 PM - 9 PM

Travel & Hospitality

Best Days: Wednesdays, Thursday, Sunday

Best Times: 10 AM to 1 PM

Tech & Gadgets

Best Days: Monday, Thursday, Saturday

Best Times: 8 AM - 10 AM, 6 PM - 9 PM

Gaming & Entertainment

Best Days: Thursday, Friday, Sunday

Best Times: 10 AM - 12 PM, 8 PM - 11 PM

Marketing Agencies

Best Days: Thursdays and Fridays

Best time: 8 AM to 12 PM

How to Find the Best Time for Your TikTok Audience

The best times to post on TikTok ultimately depend on your target audience's habits. Here's how you can determine the perfect timing for your posts:

Identify Your Target Audience

Consider who your content is meant for:

• · Teens & Young Adults (13-24): Active late at night (8 PM - 12 AM) and in the morning before school/work (6 AM - 9 AM).
• · Working Professionals (25-40): Engaged during lunch breaks (12 PM - 3 PM) and evenings (7 PM -10 PM).
• · Parents (30+): Active early in the morning (6 AM - 9 AM) and before bedtime (8 PM - 10 PM).

Use TikTok Analytics

TikTok analytics allow you to access detailed insights about your followers and their behavior on the platform.  

• · Switch to a Pro account if you don't have one (it is free)
• · Go to Analytics in Privacy in Settings.
• · Click on Followers to see when your audience is most active.
• · Check the Followers Activity section, which shows peak engagement times as per both days and hours.

Review your Best-Performing Content

Use TikTok analytics to track content performance by analyzing views, average watch time, engagement, and new followers. Identify the best-performing content that brings maximum engagement and note their days and times. Test this pattern by posting at the same time for a few days and see if it consistently boosts performance.

Experiment with Different Posting Times

Using the above 3 insights, experiment with different posting times to find out which time works best for you. Post at different hours over a few weeks and track performance using TikTok Analytics. Check which time slot generates the most likes and engagement.

Conclusion

Posting at the right time is crucial to drive views, engagement, and followers on TikTok. We have discussed some best times to post on TikTok for different days of the week. Early mornings (7 AM - 9 AM), Lunchtime (12 PM - 2 PM), and after work hours (7 PM - 10 PM) are the best times to post on social media. Additionally, the best posting time varies by industry, as different audiences are active at different times. So, make sure to identify your target audience, use TikTok analytics, and check best-performing content to make the right decision.