How your table setting looks may mean everything in events, exhibitions, and even casual gatherings you host. Branding of the table with custom table cover and runners is one special way to increase visibility and professionalism for your brand. The following are ways in which you can be more effective with your table accessories.
1. Understand the Purpose of Branding
When choosing any table accessory, the very first thing one needs to know is the reason branding matters. Branded items are not pieces of decoration; they're a good way to translate your brand into words.
- Branded Event Representation: Branded table covers and runners denote at once who one is and what one represents. This is particularly helpful in newer businesses that are trying to make an indelible mark.
- Professional: When attendees or clients see one's branding out in front, that depicts some notion of professionalism and attention to detail.
- Memorable: The branding helps people remember your company for better relationships and possible future business.
2. Choose the Fabric and Material
While selecting a table runner or table cover, fabrics have to be selected. The type of material decides on the beauty as well as durability and its ease of maintenance.
- Polyester and Spandex: Also very common in custom covers, as they hardly wrinkle and guarantee good stretching ability.
- Vinyl: This would be great for outdoor events because it's waterproof. It's resistant to weather changes and has a clean, polished finish.
- Cotton and Linen: If you are after the traditional look, then cotton or linen could be the best table cover material for you. These fabrics have natural organic sensations to them.
3. Noticeable Customization
When you have your fabric selected, it comes the customization. First, your design should do with your brand identity and, at the same time, be noticeable.
- Color: The color used should be in keeping with the colors your brand carries. Ensure such colors meld with other elements of branding, such as logos and fonts.
- Positioning of Logo: It has to be out in front but not overwhelming the element. It has to be clear and readable, mostly from a distance.
- Extra Text/Graphics: Most brands like to put a tagline, website address, or even handle on their table covers and runners. This might create curiosity or inform more.
4. Match the Table Cover to Your Event
Not every event is the same, and when designing your tablecloth, this should not be any different. What may work for a corporate formal event may just be too much for another type of event.
- Trade Shows: Sleek and professional, along with a minimalist approach, is the best route to go. It's usually about networking, so make the branding clear and easily readable.
- Corporate Events: For events of this nature, many conservative and refined outlooks are in order. Avail of neutral colors and avoid loud branding.
- Social Gatherings or Weddings: Since events of this nature may be more personalized, to say the least, one is afforded the ability to be much more creative.
5. Practicality Counts
While design and aesthetics are important, you also have to put some thought into the practicality of your table accessories.
- Ease of use: It shall not be that difficult to install and dismantle table covers and runners. This applies to any event that needs the transition between fast events.
- Storage and transportation: Table covers shall not weigh a lot nor be cumbersome in storage. Choose materials that do not crease easily or make provisions for the right storage solutions.
- Durability: If you are going to attend many events, your table cover should be able to handle tear and wear regularly.
6. Complement Other Branding Materials
This will also guarantee that your branded table cover is put to great use by correlating with the rest of the promotional materials.
- Banners and Signage: Complement your table accessories with your banners, signs, and all other forms of visuals you will be displaying.
- Brochures and Handouts: The color and font of your table accessories should also complement any brochures, business cards, or handouts you may distribute.
- Uniforms and Apparel: If your staff is wearing branded uniforms, continue the color scheme through your table set for a put-together, professional look.
7. Table Runner
One of the best accompaniments to a personalized table cover is a logo table runner. They are usually a little narrower but add an extra layer to your branding or color display.
- Variety: Table runners may be used independently or with a custom cover. This gives you leeway to change up your branding style for each event.
- Budget-friendly option: If on a tight budget, a runner will be much more economically viable as a branding option, and it will make a huge impact.
- Creative designs: Since runners are not a full-table cover, one can get creative with designs or seasonal themes, as they will not overpower a setup.
Conclusion
Adding customized covers for tables and runners will give your brand great visibility and professionalism. A well-designed table runner with logo adds just the right touches to your setup and helps you create an indelible impression on your audience. Whether it's a corporate, social, or trade show event, investing in high-quality, custom pieces will ensure very good returns.
