Merriam-Webster describes ‘community’ as “a unified body of individuals.” It’s amazing when you find your tribe and finally feel at home. Thanks to the onset of social media and various other online platforms, many people have fostered relationships that go beyond the keyboard.
The fitness industry has seen massive growth in the past several years. For personal trainers, the growth rate increased to 1.2% in 2023, with the market size valued at $13 billion, according to IBIS World.
Ask any personal trainer or fitness instructor and many will say their client base is built on a thriving fitness community. Read further if you’d like to expand your community beyond in-person training sessions or classes…
Online branding can unlock many levels, you just need to know where to start. If you’ve already gained an online following, leverage it by creating multi-channels.
Getting your name out there is your biggest priority. You are your biggest asset, so take advantage of it by displaying your passion in the digital space.
The most efficient way of doing this is with a fitness blog. Many fitness influencers supplement their professional websites and social media platforms with a blog. Nerd Fitness is a perfect example of how to get website creation right.
But don’t go wracking your brain about how to create a blog. Now you can build one from scratch with the help of an AI website builder. These AI-assisted builders can kick out an expertly done business website or blog within minutes. No experience is necessary.
All you have to do is choose your template. The website builder utilizes an AI content generator and AI image editor to build a blog you can be proud of.
Struggling with a logo? Don’t stress. Hocoos says AI logo generators are the easiest way to create unique, professional logos.
If going this route, choose a trusted AI website builder that does website building, can support an online store and gives access to a customer support team.
The Minimalists advise that when choosing blog content, make sure it’s compelling and stories that your readers will love.
Talking about compelling content - TikTok has proven to be a great platform for fitness influencers. There are more than 170 million posts under the Discover Videos section.
Facebook, Instagram and X (formerly Twitter) can be powerful tools to build your online community. Engage your audience by posting regular workout videos, nutritional tips and your personal stories. Track your journey by sharing engaging, inspirational content.
Find your rhythm by researching what others are posting. CrossFit athlete Demi Bagby is arguably one of the biggest fitness TikTokers. She’s amassed 14.1 million followers by showing off her incredible skills, from rock climbing to bodybuilding.
Always show up. Let that be your mantra. This refers to your online presence as well. Online users want to know they can count on you to be consistent when posting new content.
Forbes says many aspects contribute to a brand’s success, but the most important is content consistency. This encompasses social media, blogging and responding to emails or reviews.
The publication recommends writing up a schedule and sticking to it. Having a consistent publishing schedule builds credibility and trust with your online community.
Use online tracking tools like Google Analytics to track when engagement is at its highest and work your schedule around the data.
Short-form video is having a moment. Search Engine Journal says TikTok and Instagram Reels are the preferred platforms for posting short-form video content. This marketing format also has the highest return on investment (ROI).
Remember how we spoke about your blog earlier on? You could repurpose some blogs and how-to videos as informative and educational content.
Interactive content also appears to gain higher engagement. According to Mediafly, 52.6% more engagement comes from interactive content compared to static content.
Don’t be afraid to share your content across all your social media channels. Depending on your target market, it’s just a matter of repackaging it to reach a larger audience.
Facebook may be forgotten by Gen-Z but it remains the dominant social media platform for content distribution. Get in there and show your Facebook followers as much love.
Now that we’ve given you the foundation for building your online community, the key is to remain consistent and relevant. And always be your true, authentic self.
There’s a reason why people started following you. Remind them of that reason every single time you post content.
