Amazon, the global e-commerce giant, has a staggering 37.6% share of the US e-commerce market alone. It offers great opportunities for sellers in the e-commerce industry.
However, navigating and growing in this competitive landscape is difficult, and that’s where Amazon Management Services (AMS) plays a huge role!
AMS helps sellers create their business accounts on Amazon, including a brand registry, manage their inventory, provide different listings for viewers, and offer quality customer service.
If you want to boost your Amazon sales, here are some unique ways to make the best of Amazon Management Services.
While running an online business, you need a dedicated team to run and maintain the online store on Amazon.
They must optimize the existing resources and perform regular audits to see that your products and inventory materials are up to the mark.
However, most small and medium businesses face financial problems when running a separate team for their Amazon. Furthermore, creating and training an in-house team requires time and investment.
In this case, you can outsource a reliable third-party team from a reputed Amazon Management Services provider. Let them take care of the account and advertising while you focus on core operations. They’ll also conduct keyword research and optimize product page SEO and content.
Amazon often runs special offers and discounts in the form of Lightning Deals. To boost sales, take advantage of these special deals by putting up your advertisements only for a few hours.
All Amazon Prime sellers can post their deals, but some criteria must be met. For example, the products to be run must have at least a 3-star rating and a sales history.
Moreover, it’s always better to run multiple advertisements for different products that you sell. For example, if you’re selling electronics, go for all types of items that you sell.
A reliable AMS will help you plan, execute, and manage such deals with maximum efficiency.
If you put up poorly researched prices on Amazon, there won’t be any sales improvement. So, you must know about the market you’re playing in and then set a strategic price.
Seek help from an Amazon Listing Optimization agency for well-researched market analysis, data on the latest market trends, and dynamic pricing.
Your prices should be based not only on what your competitors are doing but also on the existing demand and supply. An Amazon listing optimization agency will ensure your business is attractive and maintains profits.
As an e-commerce giant, Amazon shows users products and services based on what they search for or have previously bought. You need a good grasp of Amazon’s algorithm to boost sales.
For example, the Search algorithm will tell you your product’s rank among similar products. This ranking depends on the quality of your product, customer reviews, the number of times a customer has returned it, and targeted keywords.
The Buy Box algorithm, on the other hand, determines whether customers will ultimately add the product to their cart. An AMS will help you navigate the complicated algorithms effectively with the best strategies!
While it’s difficult to keep handing out coupons to buyers, doing so can be a good way to boost sales. After all, it’s human nature to look for discounts or offers when purchasing something.
Coupons can be given on a single product or many products, depending on what you’re selling. The best part about using Amazon Management Services is that they’ll set up customized coupon campaigns and discounts. They’ll decide on the coupon rates and how to distribute them effectively.
When people shop online, they usually use filters to refine their search results and buy items that are more closely related to what they want to purchase.
So, to increase online sales, you must place all your products into appropriate categories so they can come under the right filters.
For example, if you sell clothes, your products can come under “Men’s clothing” or “Women’s clothing”. Further filters will subdivide your products into categories like “Men’s summer wear” or “Dresses for women.”
If you aren’t confident about using the product classifier tool on Amazon, AMS providers will also categorize your products.
Amazon Management Services offers a wide range of tools and strategies. They help sellers make the best of every opportunity to boost sales. So, outsource an AMS provider and let your business grow!
