Display boxes help products jump from the retail shelf straight to the front counter. It helps brands get noticed in a market crowded with products using custom boxes. These boxes are designed for one purpose: to get the product noticed that would otherwise be overlooked. The marketing potential of display packaging is unmatched. These boxes can not only get the item noticed but also help market them to new target audiences. With that in mind, this article will detail what display cases are and tips that help brands unleash the full marketing potential of custom display boxes.
What are Display Boxes?
It is a type of custom box designed to display and highlight products in a retail market. The purpose of the box is to make the item noticeable to buyers, which would otherwise be ignored on the retail shelf. It helps brands boost their visibility and their sales.
Custom printed display boxes are made with cardboard or other durable materials and come in various shapes and sizes. These boxes are used across a variety of retail settings to improve brand visibility.
Tips to Take Full Advantage of Display Packaging
Aside from getting the item noticed in the retail market, display boxes help market the product in various ways. The following are the tips that will help brands unlock the marketing potential of these boxes:
1- Use Innovative Design
The best thing about these custom boxes is that they can be made in any shape or size to store items, no matter how irregularly shaped they are. The design of the personalized display box is what catches the buyer’s eye. An innovative design encompasses the brand identity, a unique shape, and vivid colors to attract the buyer. Once it has the buyer’s attention, the chances of making a sale increase exponentially.
2- Use Quality and Sustainable Material
A custom box made using sturdy and quality material leaves a good impression on the buyer. Custom display packaging is no exception to this. To the buyer, a durable box means premium packaging. A cheap or low-quality box will fail to impress and will leave the impression of an inferior product. This is the last thing a brand needs when marketing.
To further boost the marketing potential of a custom display box, brands can choose tenable materials to make them. In recent years, buyers have become conscious of the impact of unsustainable production. This has led to a shift in their buying habits, as they tend to buy products that use materials that help the planet.
By choosing sustainable materials, brands increase their chances of boosting sales. Also, this is something that businesses can display proudly on the outer print of the box and let the buyer know that they care. In short, using quality and sustainable materials to make custom display cases helps brands market their products to a new demographic of buyers.
3- Customize the Print of the Box
Custom printed display boxes are the best way to market an item. Using the tools to customize the design of the box, brands can test different color schemes, fonts, and designs. Businesses must make sure to use the colors that best represent their identity. Blending these elements in a coherent manner will result in a print that attracts buyers in the retail market and creates a unique brand identity. In short, using a custom print improves the marketing potential of the display boxes; it makes them more noticeable, which boosts sales.
4- Blend the Logo with the Design
The logo is the main identity of a brand; without it, the buyer won’t know whose product they are looking at. Even if they buy the item and are impressed with it, there won’t be any word-of-mouth marketing since the buyer doesn’t know which brand the product belongs to. This is a real risk of losing repeat purchases and potential new sales.
Incorporate the logo into the design of the box to ensure that buyers can tell their peers about the brand. But the logo must seem like a part of the design. Don’t just slap it on the box for the sake of including the logo. It must feel natural, which is the best, if not the only, way to incorporate it.
5- Place It Strategically
The placement of a custom display case makes all the difference. These boxes already help items with their position as they get them from the retail shelf to the front counter. Brands can further improve the marketing potential of these boxes by moving them close to the cash counter, where the buyer is about to pay. This way, the product becomes even more noticeable, and since the buyer already has cash in hand to pay for the items they shopped for, they will consider spending a little extra for the item that just grabbed their attention.
Additional Tips
The tips we discussed to unlock the full marketing potential of display boxes are all about what brands must do or avoid when designing them. Here are some additional design tips that will ensure that they come up with a coherent box design:
Understand Target Audience
Knowing the target audience is important since the box being designed is to attract them. Brands spend a lot of money to discern what their customers prefer. Conduct surveys to deduce what they like or don’t like about the design and the product. Once they have that information, they can make changes according to it. If the design is opposite of what the target audience expects or prefers, brands can lose sales.
Keep it Simple
When designing the box, avoid clutter and big fonts. Keep things simple and let branding elements shine. Brands don’t have to overdo the design. Use elegant and simple fonts to display only the necessary information. The colors must be attractive but not saturated; otherwise, they will overshadow everything good on the box. The use of colors should be moderate.
Use Decorative Elements
Brands can make custom display boxes even more attractive by embellishing them with decorative elements. They can use ribbons or custom inserts to improve the overall look of the box and make it even more noticeable. These custom inserts can also act as padding to protect the items on display.
Iterate the Design
Designing the box is an iterative process. The draft often needs improvements, as there is always something that can be improved or added to the design. Brands already on the market keep iterating the design. When the first design concept is ready, take audience feedback through surveys. Understand what they like in the design and what elements don’t connect with them. Gather all the information and make changes as per the feedback.
To Wrap Up
Display cases improve the noticeability of products and help market them to buyers in crowded retail markets. The aforementioned tips help brands take full advantage of the marketing capabilities of these
custom printed packaging boxes. CPP Boxes offers cheap display boxes that can be customized as per the brand’s needs. Visit our website and get a quote for your ideal custom display case.
