What could be more beneficial than packaging that offers functionality with exceptional visual appeal? Kraft packaging is such a solution for your business be it a fashion, gifting, food, or cosmetic brand. The flexibility of kraft paper allows you to customize shapes, styles, and designs of your choice.
Its 100% biodegradability helps you build an eco-conscious brand image. Kraft packaging has a porous surface that gives a rustic touch, enhancing the visual appeal of product packaging. The natural brown color of kraft paper can complement your products of all colors and persuade customers to buy them. This blog has highlighted 6 ways kraft packaging helps boost your business!
Climate change poses a threat to the environment and has increased environmental awareness among industries and customers. So, the need for sustainable packaging solutions emerged and changed customers’ preferences.
Kraft paper is one of the most eco-friendly among all paper-based packaging. Brands are shifting from the use of plastic polyethylene bags to kraft paper bags to reduce the environmental waste.
It is extensively used in the food industry because of its food-grade properties. Customers especially prefer buying food items packed in sustainable packaging. So, using kraft packaging bags and boxes for your business helps you build an eco-conscious brand image in the competitive market.
Kraft packaging is mostly used in its natural brown color to avoid the energy-consuming coloring process and make it toxin-free from coloring chemical agents.
Another feature of kraft paper is its sturdiness, which benefits your business in many ways. The word “Kraft” is a German word meaning strong.
It denotes that kraft boxes offer superior protection for your products even if you ship your products over long distances. You can customize kraft paper to create sturdy kraft mailer boxes, retail product boxes, paper bags, takeaway bags, and shopping bags.
Another benefit of kraft packaging bags is that they maintain the temperature of hot food items when packed for takeaways.
The toxin-free properties of kraft boxes and bags also keep the products safe from contamination, moisture, and oxidation. Kraft mylar bag is another excellent packaging for long-term food storage. A thin layer of mylar is coated in the kraft bags to prevent oxidation and moisture for long-term product protection.
Shoppers are attracted to aesthetics! So, understanding your customers’ psychology helps you craft packaging that instantly captures customers’ attention. More people are now eco-aware and they only purchase products with sustainable packaging.
So, when you use kraft boxes or bags, customers prefer buying from your brand. This way, you gain more eco-conscious customers and can retain them with the finest quality products.
The more customers perceive your brand as sustainable, the stronger the brand image you build. You can get affordable kraft packaging solutions without breaking the bank whether you have a small, medium, or large-scale business. The cherry on top is that when you successfully build an ethical brand image, more people are ultimately attracted to your brand because of the marketing buzz you achieved.
When you completely understand what kraft paper is and how it benefits your products, you will avoid using plastic packaging. There are many reasons to use kraft paper and some of its features are similar to some other eco-friendly packaging solutions like cardboard and cardstock. However, one thing that makes kraft packaging distinctive is its outlook and visual appeal.
Kraft paper is made from wood pulp, which has a natural brown color. The packaging also comes in that natural brown color and looks charming. You do not need to use vintage design themes or tinted papers to add a vintage touch to your product packaging if you have kraft paper packaging. The natural brown color and rustic porous surface help you customize boxes and bags with jaw-dropping perfection.
One of the major concerns of every business owner is to get cost-effective solutions even if they run luxury businesses. Your affordable luxury business needs packaging that improves the perceived value of your products. Kraft packaging is the best for that!
It can be customized in many colors, styles, shapes, and designs to make your product presentation on point.
Most gift retailers use kraft gift boxes to add a premium appeal to packaging. So you can confidently use kraft boxes and bags whether you sell affordable luxury jewelry, gifts, cosmetics, clothes, or shoes. Kraft paper is less expensive than rigid stock. Its manufacturing and production also require less costs. The most important feature is that kraft packaging is lightweight yet strong, reducing the shipping costs of your products.
Kraft paper’s surface supports printing and customizability, which allows you to show your creativity for brand distinction. The porous texture of kraft paper may absorb inks properly but it does not smudge them.
Laser printing is one of the best options for printing porous surfaces for excellent graphic results. The better printing results you get, the more appealingly you showcase your brand identity in the competitive market.
Choose color scheme, typography, design theme, and images that align with your brand personality and product needs. You must understand color psychology to create a unique visual identity.
A strong visual brand identity is one that customers can recognize no matter how many different products of a brand they see. So, the excellent customizability of kraft packaging helps portray your brand story compellingly and increases brand awareness.
Kraft packaging is becoming a dire need for the food business due to its toxin-free properties. However, many major industries rely on kraft packaging to build an eco-conscious image in the competitive market.
The more positive influence a brand makes towards the environment, the more repeat customers it wins. From its strength, customizability, and lightweight, to its ability to improve products’ perceived value, kraft packaging is essential for every product-based business. So, use kraft packaging and experience the perks discussed in this blog!
