Famous Australian gambling review platform, BetPokies.org, which was established in 2020 by John Gold and is currently operated by ZehrMedia, announced a collaboration with Similarweb, a popular web analytics tool. Read on to learn how these two completely different my their nature platform will benefit each other.
What Is Similarweb for?
Similarweb is one of the most popular analytics tools for online businesses. Established in 2009 by Or Offer, Similarweb has had a long way to the leading positions in the market. Or Offer, the CEO of the company, says:
“It was very difficult for me when I started, at the age of 23. I worked without money for more than a year… I was alone, a sole entrepreneur, it saved me a lot of politics and allowed me to bring in a good managerial backbone from the outside. It happened to be one of the things investors liked the most, the fact that SimilarWeb’s management had strong people in every field, finance, technology, HR etc.”
Or Offer managed to lead the company to the forefront of the online analytics market and for that, was listed in the “40 under 40” award.
Currently, the company provides insights across over 1 billion websites and 8 million apps, covering more than 210 industries and 190 countries, making it a comprehensive tool for digital intelligence.
Similarweb allows customers to develop a well-thought-out business strategy based on comprehensive data and actionable insights. The service grants users access to traffic statistics of any website, including their competitors, which helps gain insights into their tactics and consumer preferences. Besides, Similarweb provides customers with such valuable info as key engagement metrics like Keyword Difficulty, Search Intent, and Zero Clicks. This allows users to identify their competitors’ paid landing pages and seize opportunities to acquire new leads.
BetPokies: Trusted Gambling Guide
BetPokies is mainly focused on providing unbiased reviews on gambling-related products, such as games, providers and casinos, as well as payment methods. The website supports a responsible approach to gambling, offering a whole guide dedicated to this topic.
With the recent information updates on the website, multiple guides about banking, game developers and casino types have received new paragraphs dedicated to responsible gambling, which are not focused on basic tips such as “budget setting”, but actual instructions on self-restrictions.
Besides, BetPokies has a Gambling Blog section. There, Alicia Want, a member of BetPokies’ writing team, prepares new articles for the readers. In order to find topics for the Blog section, the platform’s experts regularly check Aussie players’ search queries, which allows them to understand what gamblers are the most interested in.
John Gold, BetPokies’ editor-in-chief, comments on how crucial and challenging it is to provide gamblers with fresh and timely content:
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“Online gambling world is extremely fast-paced, which means many things are going on at the same time: some sites get blocked, some new sites appear, new regulations get implemented, software developers launch new game mechanics, and more. Not only writing articles on all the recent gambling updates on time may be challenging, but also is finding these updates and ensuring players are actually interested.”
BetPokies and Similarweb: A Partnership for Enhancing Casino Reviews with Better Analytics
The partnership between BetPokies and Similarweb is a significant breakthrough in the improvement of BetPokies’ content and the overall user experience. With the means of integrated Similarweb sophisticated analytics, BetPokies is adept at knowing what users love, what has been last relevant, and how online gambling interacts with different phenomena. Such integration allows BetPokies to develop consistently and never fall behind the readers’ expectations in terms of fresh ideas.
With the help of Similarweb, BetPokies will improve the way its research is done, making casino reviews and guides not only facts but also serving the users’ purpose. At the same time, understanding traffic and audience activity patterns will allow BetPokies to make updates on the site more efficiently, giving all the pages the attention they deserve regarding relevance and usability. John Gold gave his comment on the coming cooperation:
“If we enter into the cooperation with Similarweb, it will be a great boost for our content. While our experts analyse the market and readers’ preferences themselves, having such powerful tool as Similarweb in hands not only will simplify their work, but will also significantly improve it!”
This cooperation helps audiences become receptive to this interface. Thanks to developed data integration, the audience will not have to look for what they need content on, be it different forms of payment, gambling legislation, or responsible gambling information and why such sources are important.
Overall, BetPokies and Similareweb bring a new direction to the iGaming industry advancement system through data and new advancement measurements. BetPokies' competitive justification is only going to get stronger, and its audience will be fed with informative and worth-to-read content all the time without uncertainty.
