Building a website has quite a few different considerations, however, a great design will bring great returns. Whether you are launching a business site or a personal blog, here are some proven tips that will help you build the most effective design.
Your domain name will be the foundation of your website and the overall brand. The ideal name will be short and simple - avoid using hyphens or double letters, as that can lead to errors when typing it or difficulties pronouncing it. But, don’t be scared to think outside the box and be creative, coming up with a name that is both unique and memorable.
The majority of sites have .com as their domain, since it is the most recognised and trusted option. However, you may also opt for .io, .net, .org, or similar, if .com is already taken. You may check available options and find the best domain names at IONOS.
There are a few different ways you can go about building a new website. If you have a lot of coding knowledge, you may feel comfortable creating your design from scratch. However, for most people, using an all-in-one web builder will be the most convenient option.
Such builder tools as IONOS eliminate the need to have technical knowledge - instead, you can choose from pre-designed templated and simply drag-and-drop different parts of the design to edit it. Not just that, these platforms already have hosting options built-in as well as mobile accessibility, so you won’t have to worry about any of that.
One of the key aspects of building a website is to keep it simple and easy to use. Your site should have clear navigation, so the visitors know exactly where to find the information they need.
Place your menu items where visitors will expect them, such as across the top of the site or on the side. Make sure all main pages are easily accessible from the home page, including the services, about us, contact us, etc. It’s also a good idea to include a search button to further help visitors navigate your website.
The content on your site will drive customer engagement and potentially lead to actions, such as sales. While you can and should be creative with your writing, make sure that all of your copy is clear and answer the questions of visitors clearly. It’s typically recommended to keep your paragraphs and headings short. Maintain plenty of white space for increased readability.
Additionally, use your content as a way to showcase trustworthiness and reliability. This is your chance to convince your visitors that you are the best in what you do. Make sure to include things like customer testimonials or certificates, clear contact information, an about section, and a privacy policy.
SEO (Search Engine Optimisation) is how people will find your site through search engines like Google. When building every aspect of your website, try to keep SEO in consideration.
For instance, add relevant keywords within content, while keeping it natural and readable. Don’t forget to add meta titles and descriptions for each page, and keep your URL structure clean. Think about the loading speed of your site as well as how optimised it is for mobile devices.
A great website stems from thoughtful design and user-friendly features. Although it is important to stand out, remember to make every decision with your consumer in mind.
