Artificial intelligence (AI) has permeated virtually every sector of our everyday life. However, the impact of this revolutionary technology is mostly evidenced in corporate and entrepreneurial landscapes.
Fan engagement is one of the top industries that have reaped big from AI deployment.
Sporting entities and entertainment brands are already using AI to gather critical audience data. This information can be instrumental in tailoring products and services to each fan based on individual preferences.
But while artificial intelligence has already proven to be a transformative force as far as fostering healthy fan engagement, we’ve but scraped the surface of it. Read below to uncover five innovative ways the technology will impact interactions between entities and their fans in the future.
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1. AI Will Reduce the Need for Human Support
Maintaining a huge customer support workforce comes with a significant capital investment.
First, a sporting company would go through the rigor of recruiting competent staffers for the job. The entity would then procure the requisite communication equipment, such as computers and telephones.
The cost of setting up a basic human support system can run into thousands of dollars. Not to mention the lengthy time it often takes.
However, that’s all poised to change as we forge into the future, thanks to the introduction of AI-powered chatbots like Foxy.AI.
Foxy is primarily an artificial intelligence-driven imagery solution that seeks to improve fan engagement by generating lifelike images of celebrities. The service also boasts chatbot capabilities, allowing users to engage digital imitations of their favorite real-life influencers in meaningful conversations.
While machines may never match up to human ingenuity, innovative technologies like AI-driven chatbots come incredibly close.
2. AI Will Provide Tailored Recommendations
Each fan has their unique preferences.
Some sporting audiences favor high-octane sports like soccer and American football, whereas others are into less intense games like table tennis and golf. The trick is for brands to understand what appeals to their audiences the most so that they can craft relevant content and product recommendations.
Well, that’s another area where artificial intelligence will prove remarkably useful.
AI systems rely on powerful algorithms to scrutinize vast amounts of data related to each fan. The information collected can be invaluable in tailoring suggestions based on individual preferences.
AI will potentially replace the need for human virtual assistants. Sporting and entertainment brands will rely on this technology to point their audiences to the right merchandise.
Artificial intelligence will also filter out irrelevant content to avoid bombarding audiences with generic content in their feeds. Instead, content will be curated according to the target audience’s needs.
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3. AI Will Enrich Fans’ Viewing Experiences
AI’s impact on data manipulation is undeniable. Many entities already leverage this transformative technology to trawl vast amounts of raw data before making critical decisions.
Artificial intelligence’s data analysis capabilities are particularly evident in data centers. Using cutting-edge AI software lets data scientists probe volumes of unstructured information for errors and inconsistencies in record time.
AI’s data analysis abilities will also come to bear in the fan engagement industry. Entities will deploy this technology to improve their audience’s viewing experience in diverse ways.
For instance, sporting franchises will use AI to provide accurate, on-screen analysis. These statistics will be displayed in a live background where audiences can access and analyze them in real-time.
This will reduce the need for human sports pundits (who come at a cost) and improve the viewing experience.
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4. AI Will Ease the Content Generation Process
Generating compelling advertisement material isn’t a walk in the park. It’s even harder if each copy must address individual needs.
Fortunately, artificial intelligence will revolutionize how sporting entities create and share useful content with their audiences. That’s all thanks to an innovative AI facet, generative artificial intelligence.
Generative AI is all about creating marketing copies and user stories from scratch.
This technology involves pre-feeding an artificial intelligence system with large volumes of data. The idea is to empower the system to learn the shared information and use it to create relevant content based on future prompts.
While generative AI software has been around for a while, these programs are yet to make their mark in the fan engagement industry.
We will likely see sporting franchises utilizing generative AI software like Foxy to create realistic, impactful commercials.
5. AI Will Revolutionize Fantasy Sports and In-Game Betting
Fantasy sports is yet another sector that will benefit immensely from artificial intelligence. This is quite significant, considering that most future sports and entertainment fans will predominantly comprise Generation Z and Alpha audiences.
Besides being tech-savvy, members of these two generations are also into fantasy sports. The implication is that fantasy games will need to be more data-driven to accommodate an informed audience.
Using AI, companies will simplify complex, unstructured fantasy gaming scenarios to adapt the experience to each gamer.
The role of artificial intelligence in sports betting will also emerge prominently in the future sporting arena. Companies will leverage AI to provide real-time betting statistics, keeping their fans engaged throughout the gaming experience.
Moreover, sporting fans will rely on artificial intelligence to optimize their betting odds.
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Summary
Artificial intelligence is poised to reshape the fan engagement landscape significantly.
Gone are the days when sporting brands relied on sketchy information while trying to tap into their fan bases. Entities will deploy AI’s remarkable speed and accuracy to forge meaningful connections with their audiences.
Hopefully, this article provided you with enough incentive to integrate AI into your systems.
