New Jersey was the first state outside Nevada to legalize online sports betting after going live in the summer of 2018. Since then, the Garden State has become well-known for its progressive approach to betting and has attracted a multitude of top sportsbooks to the northeast of the country.
ESPN BET is one of those sportsbooks that now offer some of the most competitive online sports betting odds to players in Ocean City and indeed New Jersey. Here is the story of how ESPN BET became one of the most popular sportsbooks in the state.
Since its launch in November 2023, ESPN BET has set about trying to disrupt the market and earn a strong foothold in the online betting industry.
One of the ways in which this determined sportsbook has achieved that is by becoming the official betting partner of some of the most prestigious sporting competitions in the world.
For example, shortly after its launch, ESPN BET surprised many by securing a deal as the official betting partner of the National Hockey League (NHL) despite having been in business for just a few weeks.
The NHL deal was a significant statement of intent that ultimately allowed ESPN BET to provide live odds during official coverage.
Given that regular season games attract at least two million viewers and Stanley Cup matches draw closer to three million, ESPN BET is poised to become one of the fastest-growing sportsbooks in online betting history when the new season begins.
Building on this momentum, ESPN BET further cemented its position in the sports betting conversation by signing a landmark deal with the PGA Championship just six months later which will run until 2026.
Up until this point, the PGA Championship, which makes up one of golf’s four annual majors, had not entertained the idea of collaborating with a betting provider.
We're ready for the roars at Quail Hollow 🏆#PGAChamp pic.twitter.com/t83zZcsF2z
— PGA Championship (@PGAChampionship) July 11, 2024
In other words, ESPN BET had managed to do what countless other sports betting companies had failed to.
The result of this widespread exposure is that ESPN BET is rapidly increasing its market share.
Additionally, with further growth expected over the next 24 months under its ongoing deal with one of golf’s premier events, ESPN BET is well-positioned for continued success.
Another key strategy in ESPN BET’s aggressive market capture is its generous sign-up offers. By providing up to $1,000 in bonus bets, ESPN BET is not only attracting new customers but also making a strong impression in a market many thought was already saturated.
In other words, sports fans are prepared to switch sportsbooks to take advantage of these enticing deals.
Of course, these promotions are available to sports enthusiasts in Ocean City and can be used on the New Jersey Devils who are one of the strong favorites to win the Stanley Cup at odds of just +900.
Us seeing hockey is one month away. pic.twitter.com/3OM5gGroQk
— New Jersey Devils (@NJDevils) August 1, 2024
For National Football League fans (NFL), these generous bonuses can be used on the winner of Super Bowl LIX with the Jets priced at +2000 while the Giants are at +10000.
While it’s true that Garden State inhabitants have never been short of sportsbook providers, ESPN BET’s dramatic arrival on the scene has given New Jerseyans a new exciting choice.
With its strategic partnerships with the state’s most loved sports and leagues, coupled with its leading sign-up offers, ESPN BET is quickly establishing itself as one of the most popular operators in New Jersey's sports betting market.
