Fuse Advancement is a company that is revolutionizing the airport advertising industry. In the following article, Scott Jacobson, founder of Fuse Advancement, explains that this unique strategy can spread more awareness about a brand, generate more income from both sides, diversify the companies that are using the space, and even implement some innovative multi-purpose spaces that can be used for both business advertising and improving the customer experience within the airport. Advertising is one of the main avenues for businesses to attract new customers and promote their products and services. Scott Jacobson reports that airports are a prime location for these endeavors. Below, Scott Jacobson, founder of Fuse Advancement, discusses more on the unique perspective of airport advertising as well as the benefits of utilizing this strategy.

The Fuse Advancement Strategy

Fuse Connect is the advertising branch of Fuse Advancement. This is a full-service team that focuses on partnership building, idea-driven solutions, and network development rather than traditional promotion strategies. This approach strives to replace conventional advertising methods, such as billboards and posters that limit customer interaction with unique and engaging elements in the airports they work with. Think of unique structures as well as amenities for travelers that may be fun, useful, or otherwise engaging. Plus, Scott Jacobson, founder of Fuse Advancement, explains that his company encourages the airport staff to network with the businesses that pay for commercial space collaborating with them on additional projects within the airport.

Benefits of Advertising in Airports

The Fuse Advancement advertising strategy and business partnerships come with a long list of benefits for both the firms and the airports that house their ads.

Spreads More Awareness About a Brand

One of the most notable benefits for advertising businesses in this way is the improvement in brand visibility. With eye-catching and engaging ads, and the relationships that develop with them, brands are offered the unique opportunity to reach a wider audience through a variety of methods. In addition, Scott Jacobson, founder of Fuse Advancement, says that businesses are given many opportunities to expand their reach - they can network with other companies, expand their clientele, and promote their services in ways that were not possible before. All of these opportunities serve to improve brand visibility and corporate awareness.

Generates More Income

Income generation is the main goal of any business, and the best way to promote a business is to be seen. Scott Jacobson, founder of Fuse Advancement, explains that with their strategies, airports can generate a lot more income from promoting these businesses than they have in the past. This is because of the partnership development aspect; the opportunity to network within the building encourages more businesses to purchase announcement space, and as other businesses catch on, it also raises the value of the airport promotion space. As businesses improve the effectiveness and complexity of their promotions, they will reach more consumers and benefit financially from the provided networking opportunities and income generation that they would likely never see with traditional advertising.

Diversify the Portfolio

Scott Jacobson, founder of Fuse Advancement, reports that portfolio diversification is an excellent opportunity for both travelers and airport appeal. When airports can diversify their promotional spaces with a broad range of companies from every industry and sector, they are able to offer something engaging for every person that walks through their door. Plus, this diversification enhances the networking capabilities and partnership-building endeavors that can occur. As businesses discover how profitable and beneficial the Fuse Advancement strategy is, they will be more likely to follow suit, pay for advertisement space, and expand their network and influence within the airport.

Implement Innovative Multi-Purpose Spaces

Multi-purpose advertisement spaces are an ingenious enterprise. A prime example is the nursing stations that are set up at Ontario International Airport in California. In partnership with UCR Health, private and comfortable nursing stations have been constructed for nursing mothers. Scott Jacobson, founder of Fuse Advancement, explains that this space not only fills a much-needed amenity gap, but also acts as an advertisement space where UCR Health can promote their services, staff, and medical offices. Traveler amenities and opinion-building advertisements can truly go hand in hand with the use of these strategies.

Wrapping Up

Overall, the Fuse Advancement strategy is likely to become the new norm in the airport advertising world before too long. With the long list of significant benefits and positive customer feedback, traditional advertising (at least in airports) will be a thing of the past.