Augmented reality, or AR technology is impacting businesses all over the globe. From healthcare to retail to marketing to gaming to real estate, no industry is left untouched by this ever-evolving technological advancement. What started as a novelty entertainment ploy has quickly turned into something even more exciting (and imperative) for enterprises worldwide explains Hamy A. Hai.
Hamy Anthony Hai reports that
23 million jobs will be directly affected by augmented and virtual reality technology by 2030, and 824,000 of these roles are already utilizing the advancements in the workplace. The future of business clearly lies in AR.
Hamy A. Hai says Businesses Investing in AR are Bound to Stay Ahead
Augmented reality overlays the physical world with digital information like text, graphics, audio, or other enhancements to "augment" the device user's experience.
While smart devices like tablets and phones are typical carriers of AR technology, headsets, magic mirrors, displays, and even glasses are making their way into the public domain, making augmentation even more advanced.
Hamy Anthony Hai says that the speed at which such wearable augmented reality devices are finding their way onto the market suggests the AR industry is about to explode. And businesses, which are already being shaped by the technology, should lean into the revolution to stay ahead of their competition and continue being the forward-thinking enterprises they want to be.
AR presents a plethora of opportunities for businesses to harness to improve customer (and employee) experiences. Hamy A. Hai states that the continued advancement of augmented reality technology promises to change the future of business in many ways, including:
More Immersive Marketing Campaigns
Hamy A. Hai reports that marketing, an umbrella term for various tools that promote products and services, aims to be engaging, enticing visitors to the business in the hope they'll become paying customers.
What began as flashy sales advertising turned into social media marketing. But the future is undoubtedly augmented reality.
AR takes traditional marketing materials like brochures to all-new immersive levels by imposing an interactive component.
A prevalent technique already changing the way businesses conduct campaigns is the QR code — users scan the printed leaflet to access numerous interactive features.
Hamy Anthony Hai says that by using augmented reality in increasingly advanced marketing ways helps businesses generate "buzz" around their products or services, elevating their brands to previously unreached heights.
More Efficient Team Collaborations on Product Development
Beyond promotion, AR can enhance the products already created by companies. According to
PWC, metaverse technologies can simplify the development process across all industries.
Hamy A. Hai says that with digital visualization on hand, workforces can better organize processes and workflows to improve collaboration and efficiency.
AR allows professionals to interact with the products they're designing, regardless of their physical location, enabling organizations to access the best talent, whether they're in the country or not.
An augmented reality product development process brings quicker turnaround times, lower costs, less hassle throughout prototype testing, and identifies errors early on.
Improved Data Analytics Monitoring
Real-time data analytics matter. Failing to invest in data causes businesses to make ill-informed decisions that won't necessarily attract new customers or retain their current client pool — and augmented reality is the most innovative way to bring real-time information into projects according to Hamy Anthony Hai.
There are limitless things to monitor with AR. Leveraging this technology allows businesses to:
- keep an eye on employees and machine operators
- check system performances in real-time
- monitor the progress of various operations
In the end, it creates improved digital experiences and ensures businesses reap the outcomes they desire.
Customers Benefit from Trying Before Buying, Increasing Company Sales
Increasingly, businesses have begun realizing the strength of AR in "trying before buying" capacities. In this sense, Hamy A. Hai states that augmented reality allows customers to digitally sample makeup, clothes, and sunglasses before purchasing them online.
Moreover, furniture suppliers have given their customers the ability to see precisely how products would work in their rooms through smartphone applications. Ultimately, this allows them to make better buying decisions, limiting returns.
There's always been an imbalance between customer expectations and what businesses can actually provide. But augmented reality is beginning to balance the scales, creating improvements throughout the entire sales funnel.
Effective AR Usage Propels Businesses into the Future, Way Ahead of the Curve
This technology is here to stay. In fact, AR is here to advance, giving the future of business a brand-new look.
