According to plans, Soleil Resort would be built on what is now a parking lot adjacent to the Flanders Hotel, in the background.
By Donald Wittkowski
A proposed all-suite boutique hotel that languished on the drawing board while the economy remained sluggish for several years was granted final approval Wednesday night by Ocean City planners.
Called the North Island Inn, the 15-unit complex is planned at the corner of 10th Street and Ocean Avenue and would join a cluster of hotels in the same area owned by the project’s developer, Anthony J. Frank, and his family.
By a 9-0 vote, the Ocean City Planning Board granted final site plan approval for the hotel, welcoming the project as a key addition to the city’s hospitality district in the heart of town.
“We would love to see a new, modern hotel in our city,” planning board member Gary Jessel said. “It looks like this is going in that direction.”
The board originally gave the project preliminary approval in 2014, but the hotel was put on hold during the fragile economy, Frank explained in an interview.
“Now, the economy is definitely picking up,” he said of the reason for reviving the project.
Although he now has final site plan approval in hand, Frank plans to wait until the fall of 2019 to begin construction and would open the hotel in 2020. It would include three stories of hotel space built over a ground-level garage.

An architectural rendering depicts the proposed Soleil Resort project at 11th Street and Ocean Avenue.
The developers have proposed a 111-unit oceanfront complex that would function as a hotel. While the six-story building would remain a hotel resort, the individual units would be sold as condominiums.
The planning board members had expressed skepticism that Soleil would truly be a hotel. They argued that the project was a hotel in “name only” when they voted 7-1 last year to reject the project.
Soleil also drew objections from some local business owners and members of the community last year. They contended that it was a poorly disguised condominium complex, not the condo-hotel that the developers had insisted they wanted to build.
In particular, the project aroused fierce public opposition from residents in the adjacent Flanders Hotel, which operates as a condo-hotel. Soleil is regarded as a potential formidable competitor for the Flanders, one of the city’s most historic and iconic businesses.
During three stormy public hearings that led up to the planning board’s rejection of the project, opponents claimed that the Soleil was too big for the surrounding neighborhood and would create gridlock on local streets already congested during the peak summer tourist season.
Soleil’s developers must return to the planning board at some point to seek final site plan approval, a process that will subject the project to further public scrutiny.
In an interview last month, Joe Ernst, one of Soleil’s partners, said the development team hopes to begin construction in 2018. He noted the developers are in the process of applying to the New Jersey Department of Environmental Protection for a coastal construction permit needed for the project.
Select Properties and Ernst Brothers have indicated they intend to build Soleil in three stages, starting with a condo tower on Ocean Avenue, followed by a parking garage and ending with another condo tower on 11th Street.
According to plans, Soleil Resort will be built on what is now a parking lot adjacent to the Flanders Hotel, in the background.