Soifer, 84, who is retiring at year's end after spending 45 years as the city’s public relations guru, created Martin Z. Mollusk Day in the 1970s. It is a spoof of Punxsutawney Phil, the Pennsylvania groundhog that emerges from hibernation every February to predict whether there will be six more weeks of winter.
Martin Z. Mollusk Day is just one in a series of wacky publicity stunts that Soifer has dreamed up over the years to draw media coverage and tourists to town.