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Get Ready for “Earlier Than the Bird” Shopping Extravaganza

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Shoppers dress in their pajamas as part of the "Earlier Than the Bird" tradition.

Ocean City’s “Earlier than the Bird” event is your holiday wake-up call inviting one and all to come out and shop downtown for pre-holiday savings at all of your favorite shops.

On Saturday from 8 a.m. to noon, shoppers can find great deals at stores on Asbury Avenue from Sixth to 11th streets, according to a press release.

Shoppers are encouraged to wear their pajamas, and free turkeys will be awarded for the best dressed. Join the fun downtown for great shopping savings, free coffee at Jon & Patty’s, Sixth and Asbury, Ocean City Coffee Company, Ninth Street and Asbury Avenue, and a free standard doughnut from Drip N’ Scoop, 10th and Asbury.

Caitlin Quirk, vice president of the Downtown Merchants Association, said of the shopping event, “This year, more so than in years past, Earlier than the Bird is so important to our downtown and all of its 100-plus small businesses.”

She noted that so many of the stores are offering discounts and sales not only in-store, but also online.

“This is new this year, and it gives many OCNJ fans who are out of the area an option to support their favorite beach town’s small businesses,” Quirk said. “We hope that all of our amazing customers come out and support us, all while getting some fantastic deals.”

Shoppers will be able to text in to win up to $150 in downtown gift certificates, and giveaways from downtown shops.

The Earlier than the Bird Turkey mascot will be present to make the day extra special.

Hang around for free horse and carriage rides from noon to 3 p.m. on this special holiday kickoff day.

Get out early and jump-start your holiday shopping the weekend before Thanksgiving.

Shop in your pajamas for early bird shopping specials.

For more details, visit oceancityvacation.com or call 1-800-BeachNJ.